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  • Posted by Jason Hensel at
    12:00AM 12/31/2011 0 Comments

    Top 10 PlusPoint Blog Entries in 2011

    It's the time of year that you're inundated with best-of lists. As much as I hate number-list stories, I figured one last one for the year wouldn't be too bad, a kind of washing away of that writing-style sin. Next year, I resolve to never write a number-list story, no matter how many times I'm told they generate page views. And I'm going to do my best to not read any number-list stories. Writers, if you can't figure out how to grab my attention by crafting better titles than "Five Ways to etc., etc.," then I won't waste my time reading cheap copy. 

    Enough of the soapbox speech. Here are the 2011 top 10 PlusPoint blog posts, ranked by the number of page views as determined via Google Analytics.  

    1. The Truth About Muffins

    2. Understanding Social Networking

    3. UNLV Cuts Meetings & Events Major

    4. Caesars Entertainment's Linq Project

    5. The End of Muffin Gate?

    6. Lunch at Your Desk is Bad for Your Health

    7. Women Business Travelers' Wants

    8. Marriott Plans Tallest N.Y. Hotel

    9. Japanese Earthquake Toolkit

    10. IHG Opens New Academies in China

    Thank you for reading PlusPoint and have a great New Years!




  • Posted by Jason Hensel at
    12:00AM 07/11/2011 0 Comments

    The Rise of Digital Readers

    Havas Media last week released survey results that shows people spend 37 minutes a day on digital publications as opposed to 22 minutes on print publications. 

    The survey of more than 600 French publications readers found that 51 percent prefer to read periodicals on websites, 31 percent choose digital readers and 17 percent use applications. 

    "In these numbers, the Web’s dominance reflects (a) the high volume of contents that are still free as many publications keep playing both sides of the fence, meaning both ad-supported and paid-for models, and (b) the importance of real time news," Frédéric Filloux wrote on Monday Note.

    As for when people read publications, mid-morning seems to be the sweet spot for Web readers (36 percent). Digital edition (21 percent) and apps readers (22 percent) follow close behind. 

    "The second prime time occurs in the evening, after work, when use is evenly distributed between devices," Filloux wrote.

    Concerning news consumption, the survey found that 48 percent of respondents prefer real-time information. There's also a desire for free access. 

    "Not really surprising, it will be difficult to get people to pay for news," Filloux wrote. "But there is hope: 29 percent say they’d be willing to buy a digital edition. Interestingly enough, 72 percent of respondents would be ready to trade a digital subscription in exchange for advertising, and 54 percent would trade the ability to get free downloads of digital contents in exchange for more advertising."

    How do you like to read digital publications (Web, digital device, or through an app)? Would you tolerate more ads in exchange for free content? 

    By the way, be sure and visit The Hive at the World Education Congress on Sunday, July 24, to see a demonstration of the tablet version of One+.




  • Posted by Jason Hensel at
    12:00AM 06/15/2011 0 Comments

    Top 10 Lists Are Getting Out of Hand

    I'm not a fan of the numbered article—the type of stories that tell me six ways to do this, eight ways to do that, 10 ways to wear a hat. 

    This is not to say I don't understand why they're around or that I don't take reading advantage of their format when I come across them. It's just that, as a writer, I think it's important that ideas be expressed in fully thought-out paragraphs. When I come across an article that lists 10 items—and those items are more prominent than the rest of the text—I'm just going to read those 10 things. Forget that little paragraph under the bold sentence. It's not important, because it wasn't in bold!

    You see these types of stories all over the Internet, and Malcolm MacIver of Discover magazine thinks he knows why. 

    First in his list of "Ten Reasons We Are Seeing An Excess of Lists of Ten Things We Should Know" is that we don't have time to read anymore. I disagree. We do have time; it's just that we choose not to focus on reading as much as we used to. Books, magazines, papers, the Internet—they're on the same field as movies, TV, games, sewing, cards, etc. Daily life is like watching a football match featuring all your favorite players running around at the same time. You can only watch one at any moment. And when you're done watching that player, you move on to the next. Or you don't. It's a choice. 

    Justifying laziness by saying there's not enough time is one of my pet peeves. Everyone alive has 24 hours in a day. How you use those hours is up to you, so don't tell me you don't have time. That's B.S. 

    Nevertheless, MacIver's clever piece makes some good points, most of which I agree with. It's true, these top 10 lists are ways "for pentadactyl animals to feel superior to didactyl animals." 

    Take that, you two-toed sloths! 




  • Posted by Marj Atkinson at
    12:00AM 05/16/2011 0 Comments

    World's Most Inspiring Bookstores

    Paper books (hard copy) are still alive and well.  What better way to browse through them than in an inspiring setting such as these bookstores?  I've been to Powell's (massive!).  Our family always seeks out bookstores and libraries on our travels.  Now I have some additional destinations to consider. Maybe I should add the rest of these to my bucket list!  Have you been to any of these?  




  • Posted by Marj Atkinson at
    12:00AM 05/11/2011 0 Comments

    Reading Boosts Brain Pathways

    "Recent research shows that reading has a massive impact on brain function and can actually affect understanding in nearly all school subjects." according to Jenna Zwang, Assistant Editor of eSchool News.  The study actually used adult respondents "both those who had learned to read and those who were illiterate."

    Martha Burns, Ph.D. posted the following about this study on Scientific Learning: "Reading builds brain functions essential for listening and learning: good readers become good listeners become good students."

    So, be aware of this when planning adult-learning education sessions at your next conference. 




  • Posted by Jason Hensel at
    12:00AM 05/10/2011 2 Comments

    Reading Linked to Better Careers

    Reading books is the only out-of-school activity for 16-year-olds that is linked to getting a managerial or professional job in later life, an Oxford University study says.

    Researcher Mark Taylor, from the Department of Sociology, analysed 17,200 questionnaire responses from people born in 1970, which gave details of extra-curricular activities at the age of 16 and their careers at the age of 33. The findings show that girls who had read books at 16 had a 39 percent probability of a professional or managerial post at 33, but only a 25 percent chance if they had not. For boys who read regularly, the figure went up from 48 percent to 58 percent.

    None of the other activities, such as taking part in sports or activities, socializing, going to museums or galleries or to the cinema or concerts, or practical activities such as cooking or sewing, were found to have a significant effect on their careers. Taylor also found that playing computer games frequently did not make it less likely that 16-year-olds would be in a professional or managerial career at 33, but this was linked to a lower chance of going to university.

    "According to our results, there is something special about reading for pleasure," Taylor said. "The positive associations of reading for pleasure aren't replicated in any other extracurricular activity, regardless of our expectations."

    He suggests that reading might be a factor because it helps to sharpen the mind or employers feel more comfortable appointing someone with a similarly educated background. It might be simply that students who were already destined for better careers tend to read more anyway.

    Reading books was found to be linked with a higher chance of students going to university. For 16-year-old children whose parents worked in admin or sales, their chance of going to university went up from 24 percent to 35 percent for boys and from 20 percent to 30 percent for girls. If they read books and also did one other cultural activity, such as playing an instrument or going to museums, the chance rose from 24 percent to 54 percent for boys and from 20 percent to 48 percent for girls. Playing computer games regularly and doing no other activities reduced their chances from 24 percent to 19 percent for boys and from 20 percent to 14 percent for girls.

    The research, based on responses from the British Cohort Study, finds that although reading is linked to a more prestigious career, this does not necessarily mean a higher salary. It shows that none of the extracurricular activities at 16 were associated with a greater or lesser income at 33.

    (Story materials provided by Oxford University.)