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  • Posted by Jason Hensel at
    12:00AM 01/09/2013 1 Comments

    Learn New Media Marketing Skills for Free

    Curious about social media marketing? Well, eCornell and Cornell University have you covered. They have launched a free online course focused on training hospitality professionals in the new media marketing skills needed for professional success. "Marketing the Hospitality Brand through New Media: Social, Mobile & Search" is the first online course focused on this topic and uniquely combines the most effective elements of a world-class Ivy League classroom with the flexibility of an online learning environment.

    “The course is essentially a virtual toolkit for driving revenue through new media. Hospitality professionals will have an opportunity to learn from some of the industry’s heaviest-hitters and emerge from the course ready to play a key role in their company’s marketing strategy,” said Chris Proulx, CEO of eCornell. “We’re excited to make this content available to people for free online and it’s a great way to introduce Cornell’s thought leadership in this field to the greater hospitality industry.”

    The free course is authored by professors Rob Kwortnik and Bill Carroll at Cornell’s School of Hotel Administration and builds on research and real-life social, mobile and new media strategies deployed by hospitality organizations worldwide. eCornell courses—while self-paced and 100 percent online—are “instructor-facilitated” to help guide participants through challenging, real-world exercises with practical on-the-job application. Classes enable learners to be immersed in learning that also fosters collaboration, interaction and networking among their cohorts.

    Upon completion of the first course, students receive an official letter of completion from Cornell University. Students may then choose to enroll in the follow-up mastercourse at a substantial discount and may go on to earn a Certificate in Hospitality Marketing & New Media Strategies for Revenue Growth from Cornell.

    So, who's ready for some education?




  • Posted by Jason Hensel at
    12:00AM 04/24/2012 5 Comments

    Is Hospitality Management a Useless Major?

    The Daily Beast recently ran a story titled "The 13 Most Useless Majors, From Philosophy to Journalism." Guess which field came in at No. 10. That's right, hospitality management

    Here are the stats cited as to why it came in at that spot:

    Unemployment, recent grad: 9.1 percent
    Unemployment, experienced grad: 5.7 percent
    Earnings, recent grad: US$32,000
    Earnings, experienced grad: US$53,000
    Projected growth, 2010–2020: +8 percent
    Related occupation: Lodging manager

    "This year we started with new research (PDF) from Georgetown University—which drew from two years of census data to determine the prospects for myriad majors—to narrow down our list to more than three dozen popular college majors," The Daily Beast reported. "We also used data from the Bureau of Labor Statistics, equally weighing the following categories to determine current and future employment and earnings potential for our final ranking: recent graduate employment, experienced graduate employment, recent graduate earnings, experienced graduate earnings and projected growth in total number of jobs, 2010-2020." 

    Obviously, we feel differently and believe that the hospitality industry greases the wheels of world production. So, to say that it's a useless major is short-sighted and ignorant of the industry's broad-reaching economic facts.

    We're sure you have some thoughts. Please let us know of them in the comments.  




  • Posted by Jason Hensel at
    12:00AM 08/11/2011 0 Comments

    Service Interactions as Theater

    There are many people in the world who argue that life is a game, a constant exchange of status. For validation of this belief, look no further than the hospitality industry.

    “When we think about a service context in a high-end hospitality industry such as a spa, a luxury hotel or a cruise, the image that comes to our mind is a serene, peaceful setting with numerous friendly, empathetic service providers working hard to take care of the customers,” wrote authors Tuba Üstüner (Colorado State University) and Craig J. Thompson (University of Wisconsin–Madison) in a new study about status exchange in the Journal of Consumer Research.

    In this imagined world, satisfied, happy customers treat service providers with respect and reward them with generous tips. However, the reality behind that idyllic vision is quite different, the authors explain.

    The authors interviewed consumers and employees in the hairdressing industry in metropolitan regions of Turkey, which caters to affluent and secular clients. Hairdressers are often young men, who come from rural, religiously conservative areas. 

    “Hairdressing is regarded as a working-class trade, and hence, its labor pool is largely constituted by rural migrants, squatters, and other members of the urban underclass,” the authors said. 

    What happens when these men (most of whom did not advance beyond primary school) are called upon to serve middle- or upper-middle-class women? Turkish salons can include valet parking, music and food and beverages. The salon’s employees spend up to three hours pampering each client. But class roles are strictly enforced, and consumers set the boundaries for conversation and interaction.

    “These service interactions are a performance, much like a theatrical one where each party has its roles to play,” the authors wrote. “But the scripts are not neutral; rather, they reflect the customers’ desire to reenact their class-based dominance over their hairdressers.” 

    However, service workers are not powerless in these situations. 

    “On the contrary, the game that is being played is what we call an interdependent status game, where customers are as much dependent on the service providers as service providers are on customers,” the authors conclude.

    How often do you play the status game?

    (Story materials provided by the University of Chicago Press Journals.)




  • Posted by Jason Hensel at
    12:00AM 09/30/2010 0 Comments

    Hostile Hospitality Employees

    Guest relationships can become collateral damage when hotel employees envy the relationships co-workers have with their bosses, according to an international team of researchers.

    In the study of front-line hotel employees—desk staff, food and beverage workers, housekeepers—workers who have poor relationships with their bosses were more likely to envy co-workers with better relationships with supervisors, said John O'Neill, associate professor at the School of Hospitality Management at Penn State University. The study showed that the envious workers also were less likely to help co-workers or to volunteer for additional duties. The researchers report their findings in the current issue of International Journal of Hospitality Management.

    "People who are less envious often go above and beyond their normal job duties to do things like cover for an employee who has gone home to help a sick family member," O'Neill said. "Conversely workers who are more envious are less willing to perform these additional duties."

    Front-line employees are typically hourly employees who interact directly with guests. Since these employees have personal contact with guests, people staying at hotels become the unintended victims of on-the-job envy, says O'Neill, who worked with Soo Kim, assistant professor of management and information systems at Montclair State University, and Hyun-Min Cho, tourism policy research division, Culture Contents Center, Republic of Korea.

    "Guests often need hotel workers to go above and beyond their normal job duties, even if it's just making a cup of coffee when the restaurant is closed," O'Neill said. "Performing these extra duties for guests, in turn, creates guests who are loyal to the hotel."

    O'Neill says that the study established a path linking workplace envy with hotel success.

    "Limiting envy is crucial not just to the success of the employee in his or her career, but it's crucial to the success of the hotel itself," O'Neill said. "The success of a hotel lies in how it treats its guests."

    In the study, researchers surveyed 233 employees from four full-service hotels on their relationships with their supervisors and fellow workers. Those who answered questions indicating low-quality relationships with bosses were significantly more likely to envy co-workers. The study showed that poor relationships between supervisors and workers accounted for 41 percent of the envy expressed by workers. The presence of envious feelings toward co-workers, then, significantly predicted uncooperative behavior. Envy accounted for 26 percent of the lack of cooperation with co-workers.

    To combat envy in the workplace, O'Neill suggested that hotel organizations develop a formal structure to establish and guide relationships between employees and supervisors. O'Neill says that supervisors, who typically manage between six and 10 workers, can establish bonds by using techniques such as formal employee reviews and open-door management practices.

    "While it can be a challenge for leaders to establish these relationships, it's in their best interest to have a relationship with each of their employees," O'Neill said. "It's really about establishing trust and having a dialogue with all of your workers."

    Despite previous research indicating that gender, age and length of service played important roles in on-the-job behavior, the study did not find that those variables contributed significantly to workplace envy and uncooperative behavior.

    "The behavior went across ages and genders," O'Neill said. "Whether it was different ages, or men or women, the more envious the employees were, the less likely they were to do things above and beyond their job descriptions."

    (Story materials provided by Penn State University.)