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  • Posted by Michael Pinchera at
    12:00AM 04/22/2013 0 Comments

    Dr. Kaku on the Value of Meetings

    Dr. Michio Kaku, the Henry Semat chair and professor of theoretical physics at the City College of New York, as well as writer and frequent reporter and commentator on technology for the BBC and the Discovery Channel, is a prolific speaker at corporate and association events. At the 13th annual digitalNow conference at Disney’s Contemporary Resort in April, One+ caught up with Dr. Kaku to find out his thoughts about where future technology will take the meetings industry.

    One+: Can you make an analogy between String Theory and the meeting and event industry?

    Dr. Kaku: I am a theoretical physicist, and my life’s goal is to complete Einstein’s dream of a theory of everything in an equation no more than one inch long that summarizes everything that allows us to “read the mind of God”… When we work with String Theory, it’s all pure mathematics; it’s all theoretical. But eventually, we have to talk to other people. We have to interact with them. And that is where meetings and conferences are very important. So if [physicists] are at the forefront of all of this, why do we have meetings? The answer to this goes back to what I call the Cave Man Principle or Cave Woman Principle, which is that we haven’t changed in 100,000 years. We are hunter-gatherers basically, and hunter-gatherers live in packs. They bond because their survival depends on that. Your life depends on whether you can trust this guy over there to guard your back. And the only way to size people up is to have meetings, and that’s why we have meetings. We will still have meetings in the future, even in the digital future, because we are still, in essence, intelligent apes, people who hunt in packs. 


    One+: What was the last meeting or event you attended that significantly shifted your outlook/perspective about something?

    Dr. Kaku: I do a lot of speaking at different conferences, and I have noticed a shift, generally. When I first started to speak to all these different groups 15 years ago, and tell them the Internet is going to be in your contact lens in the future, there was this, “C’mon, give me a break” response. Now when I speak at conferences and talk about this type of thing, their reaction is, “Of course!” So there has been this sea change in their collective attitude. This receptiveness to new technology is my takeaway from meetings and conferences, about how societal attitudes are changing.


    One+: Name one person that is most influential to you currently. Why do you feel he or she is so influential?
    Dr. Kaku:
    When I first started writing about technology of the future about 15 years ago, I interviewed a guy named Mark Weiser, who has passed away unfortunately. He worked for Xerox PARC. And while Xerox PARC does not ring a bell with most people, it is where they invented the personal computer, the mouse, Windows architecture and the laser printer. Now, that is the architecture for what has happened over the past 30 years. It was invented by the people at Xerox PARC including Mark Weiser. So Mark Weiser stands out in my memory as an incredible visionary regarding the future of technology.


    One+: How do you envision the future of associations, and the ways people congregate professionally, changing in the next few years?

    Dr. Kaku: Technology is a gigantic wave, and we have to be surfers on that wave. Just as we have conferences today, we will have conferences in the future, but we will have to combine all of the latest technology. Even today, we have conferences online and people can ask questions online. But in the future, there will be holographic images and people will appear as they appear in their living rooms and their holographic images will “attend” the conference. And then we will have the contact lenses with the Internet in them, you will look in the room and it will appear to be filled with people, but half of them will be holograms. But none of this will bring an end to the need for face-to-face meetings, no matter the technology advancement.


    One+: How might leadership strategies change due to the changes in communication? Do you think they should change?

    Dr. Kaku: With regard to communication technologies, it’s all a matter of the tools at hand. If a new hammer comes out and it’s all about the world according to that hammer, it’s all about it being a tool and the question of what you want to do with that tool. So it’s a means to an end rather than an end itself. So it’s the people who are leading these organizations who should see the next new “toy” that comes along as a tool. It’s a question of how you use it to reach your goal.


    For example, let’s take data. There are a lot of technologies that will provide you with a lot of data now. But what’s the purpose of all that? In the corporate world, it is as a means of knowing the consumer. So whether you get to know the consumer through studying data about him or by meeting him and shaking his hand, it is still about getting to know your customer, which is the purpose of the data in the first place. So if you get caught up in the technology for technology’s sake, you risk losing sight of the goal.

    So good leadership is always going to involve the North Star, so to speak, and that is keeping your original goal, which is unchanged by evolving technology. In corporate business, an unchangeable goal is to know your consumer, or with associations, know you membership, and be guided by that knowledge. And as part of gathering that knowledge, face-to-face communications, including meetings, will always have a place.

    Image (CC) campuspartybrasil-Cristiano Sant´Anna/indicefoto.com




  • Posted by David Basler at
    12:00AM 03/25/2013 1 Comments

    How the Vulcan Mind Meld Could Change Meetings

    Straight out of Star Trek, scientists in Brazil and the U.S. recently announced that they may have captured the basis for the “Vulcan Mind Meld.”

    Scientists are calling this latest development a “brain link,” but for any Star Trek fan, the concept is familiar—it’s the connection of brain waves between two people allowing for the exchange of thoughts, and in essence, allowing for the two participants to become one mind.

    It got me thinking, what knowledge would I want to pull from someone else’s brain if I had the opportunity? What knowledge exists out there, that I currently don’t have, but would love to have (literally) instantly?

    Before we go down that road, let’s lay out what’s actually been discovered: Scientists in Brazil captured, through electronic sensors (rather than telepathy, which was the Star Trek way), the thoughts of a rat in a lab and then sent the thoughts via the Internet to the brain of a rat in a Duke University lab in the U.S. The result was that the second rat received the thoughts of the first rat and instantly mimicked its behavior.

    Amazing, yes, but it’s not the first time the Internet has been used to transmit thoughts. You may remember in 2008, when Duke University researchers captured the brain activity of a monkey and sent it via the Internet, ultimately controlling a robot arm in Japan. That drew media attention five years ago, but this discovery is different and it has the science world abuzz because it specifically involves direct brain-to-brain communication. And it raises the question—what could this mean for the future of how we learn? Think of the possibilities.

    Personally, I have always wanted to be fluent in more than one language, and this discovery suggests that it might be possible to instantly exchange that knowledge with a native speaker.

    Is there an aspect of your career that you wish you knew more about? How would it change your career if you could instantly learn something from someone else? How would this type of knowledge transfer affect how we learn in school and how would it affect how we learn at meetings and conferences?

    We know some of these answers already.

    “MPI’s research on the future of meetings shows that the future would see a focus on neuroscience and neural interactions and this would be based on enhanced understanding of how our brains work,” said researcher Jackie Mulligan, with Leeds Metropolitan University in London. “As more understanding emerges from studies [like this one] that explore neural communications, emotions, processes this area could grow in importance by supporting meetings to read audiences more effectively whether through face-to-face events or virtual events.”

    Andrea Sullivan, neuroscience expert and president of BrainStrength Systems, says right now virtual and hybrid can’t even come close to face-to-face meetings, but she sees an opportunity to make better connections virtually.

    “I see this as an opportunity that would further the ability for us to do long-distance work together. Not necessarily complete the shift to virtual meetings, but it would go a long way,” Sullivan says. “Right now our brains are just not capable of engaging completely with others virtually. It isn’t possible to accurately communicate any of the necessary emotions via digital communications—not like it is in a face-to-face meeting. We communicate so much through our bodies, so if the body is not there, we lose 90 percent of the value and the physiological information we need to understand each other.”

    But again, this study suggests that the possibility to exchange such physiological information could exist. Could it in fact change the face of meetings? Mulligan thinks so.

    “Imagine a Skype call now with an ability to read those neural signals,” Mulligan said. “These are all interesting possibilities to explore that could well deepen engagement in meetings in the future. However, one huge challenge with all of this which came out of the research was to what extent humans would be willing to engage and the ethical issues that would arise with these kinds of developments.”

    Rhodri Thomas, professor of tourism and events policy at the International Centre for Research in Events, Tourism and Hospitality (ICRETH), suggests the ethical issues could take longer to manifest than the technology itself.

    “The ethical issues are very complex and obviously require strict regulatory mechanisms internationally as medical scientists undertake research projects and develop their understanding of how the brain works. The likely outcomes for events practitioners will certainly be associated with enabling openness, consent and control for attendees over what is done to them or revealed about them. I’m sure there will be a myriad of other issues that we will need to give some serious thought to as these new insights and associated technologies emerge.”

    This specific research is just the beginning, and as far as actual transfer of knowledge from one human brain to another, that’s much further down the road, Sullivan says.

    “In terms of it being used for the normal population, we are talking way, way, way down the line,” she said. “It’s an interesting thought experiment, because we are learning more and more how to communicate with each other in ways other than face to face. We are headed toward some very interesting things, that’s for sure.”

    The Duke research team is currently trying to expand their research to link four rat brains and two monkey brains to prove that the brain-to-brain communication can extend across multiple species.

    But again, while the idea poses some interesting logistical and ethical questions for the meeting and event industry, we are still dreaming of a technology that’s at least a few years away. So for now, if you want to know my thoughts, you’ll just have to ask.

    For more neuroscience news, visit www.dana.org.



  • Posted by Jessie States at
    12:00AM 02/19/2013 1 Comments

    Staples Center Goes Meatless for Event

    Our future of meetings research points to the different opportunities presented by our delegates' dietary needs—many of which are inspired by religious restrictions and various ethics. It's exciting to see a venue embrace the values of its "speaker," in this case Morrissey. The Staples Center in Los Angeles has agreed to go meatless for the singer's show March 1, and the concert's promoter, Goldenvoice will donate some proceeds to animal rights group, PETA (People for the Ethical Treatment of Animals). I imagine this will require a good deal of logistical wrangling for the venue, and shows great flexibility.




  • Posted by Jason Hensel at
    12:00AM 01/28/2013 0 Comments

    10 Ways to Create Value With Social Media

    Have you read our latest future of meetings whitepaper? It's titled "The Value of Connection: A Review of Social Media Trends," and it was written by Dr. Emma Wood of the International Centre for Research in Events, Tourism and Hospitality at Leeds Metropolitan University. 

    To entice you, here are Wood's 10 takeaways from the paper.

    1. Join in but don’t own. Experiment with social media as a person before jumping in as a company spokesperson.

    2. Create when you’re ready. Format your organizational network as you would your social network. Start by thinking who you can help rather than what you can gain.

    3. Segment on social media use. Don’t assume everyone will use each platform in the same way (if at all). Identify real friends and nurture them.

    4. Develop strategic, targeted, device agnostic strategies. Technology may change rapidly, so have a strategy that works regardless of the platform.

    5. Monetize online access. As social media becomes a vital part of the meetings product, consider ways to monetize it, but only if it provides real value.

    6. Personalize by serving. Online communities of shared interest are new market segments. Identify, join, nurture and serve.

    7. Build social media into your marketing mix. Integrate them into communication, product, value, accessibility and convenience.

    8. Humanize the company voice. Participate as a contributor and not a marketer.

    9. Don’t forget the internal customer. Social media are increasingly used within organizations to create better satisfaction, collaboration, creativity and trust.

    10. Use features as they become the norm. Don’t rush into each new development; do recognize the new normal when it lands.

    My favorite takeaway is No. 8, humanize the company voice. Which one is your favorite? Please let us know in the comments.




  • Posted by Jason Hensel at
    12:00AM 01/23/2013 0 Comments

    The Value of Connection

    The following entry was written by Jackie Mulligan, a principal lecturer at Leeds Metropolitan University, which is conducting our future of meetings research.

    Jackie Mulligan

    Can you imagine a world without social networks? Often it feels challenging to keep up with it all, and we might moan about the quantity of information we receive or simply the volume of social media channels we need to consider. But then I think back to my early career time working in businesses where we spent so much time faxing people, printing publicity materials and wishing we could target people more effectively. How social networks would have helped me back then! Now we have the connections. We can reach our target audiences, our target clients, sponsors and buyers online, we can even find out their interests and who inspires them. Most of the industry is now in social networks—but not all of us choose to enter the space. Is the reticence to embrace social networks a lack of understanding? Fear of getting no return? Or concern about how we can manage these networks on top of everything else? And before we even start, perhaps we cannot decide what networks and what social media methods would be the best fit? 

    The value of connection is a new white paper that forms part of the Future of Meetings research. It is designed to help planners understand the trends in social media and the value they can gain from connection as well as the value of the different types of connections we can make. One key finding from the research is that social media should not be treated as pure promotion—“social media should be seen as part of the product offering.” The paper discusses social networks in emerging economies as well as the scenarios that could change the way we connect in the future. Stacked full of tips and takeaways, have a read and see what ideas you can implement today for social networks today, tomorrow and indeed the day after that.

    To discuss the implications of the findings and what social networks are doing (or undoing) to your business, join us on LinkedIn on Friday. Starting question: How can you measure your social network activities and what are you trying to achieve?




  • Posted by Jason Hensel at
    12:00AM 01/09/2013 0 Comments

    Technology…What’s Next?

    The following entry was written by Jackie Mulligan, a principal lecturer at Leeds Metropolitan University, which is conducting our future of meetings research.

    Jackie Mulligan

    In the world of higher education, like the world of events, there are always changes in how we deliver, manage, produce and communicate. We are certainly being digitized more. And each year it seems a new system is introduced which promises to simplify our lives or enhance what our students receive—whether it is a new search engine in our library or a virtual learning platform to enhance education, a new interactive app to gather responses or easier registration systems for external organisations. We sometimes moan about the changes (I know it is hard to believe). These are the changes and challenges we all face as individuals, as our organizations, our businesses grow, innovate and compete. But the big challenge facing businesses it seems, from the analysis of industry surveys at least, is that we feel wary of making decisions when we can’t be sure about what is coming next. There certainly seems to be so much technology out there. Do you sometimes feel you just can’t keep up?

    To help us all keep up, this latest white paper in the Future of Meetings research uncovers some of the technologies that researchers at Leeds Metropolitan University identified as key shapers of the meeting industry from what we have in the present (Internet, mobile apps and social media) to much further ahead (a world of targeted audio, augmented reality and robotics). Do you understand what all of these are? Or even what they might mean? The latest supplement includes a timeline of the most likely points of mass adoption of the technologies approaching as well as some ideas on how they might look in your meetings. Do you dare to look?

    As a comforting word perhaps if you are concerned that technology could replace face-to-face meetings, the researchers conclude that “Even with the advent of new technologies, there will always be a need for face-to-face meetings...In fact, such face-to-face meetings will benefit most from the advances in technology, as these technologies enable new ways of delivery, increase the reach of a meeting and further engage participants.” 

    The question the supplement answers is what some of those technologies might look like in your meeting spaces and places. Prepare to step into the future. You may be surprised at the forecasts. You may even be a bit excited about them, too. Hope so.

    Join us for a LinkedIn discussion about the technologies that interest you the most. And to get you thinking, why not view the Webinar: Technology and the Future of the Meetings (MPI member only)—a webinar that describes a variety of technologies for the future of meetings.




  • Posted by Jessie States at
    12:00AM 01/02/2013 0 Comments

    Can Technology Make You Happy?

    The same advances in computers and telecommunications that have brought about tremendous gains in productivity have also made the work lives of professionals a misery. Think about all the emails sitting in your inbox and the text messages. 

    But what if, instead of creating stress, technology made people enjoy life more? Engineering happiness is not as radical as it sounds, according to an article by sensor expert Kazuo Yano, psychologist Sonja Lyubomirsky and grad student Joseph Chancellor in the December 2012 issue of IEEE Spectrum

    Engineers, computer scientists, psychologists and other researchers have shown that by monitoring and analyzing a person's sleep patterns, exercise and dietary habits, body temperature, blood pressure and heart rate, they can pinpoint trouble spots in the person's daily routine and then suggest modifications that immeasurably improve that individual's outlook and well-being. 

    A range of commercial products now let you try those things at home, with the ultimate goal of making you healthier and happier. The same kind of technology that's helping people improve their personal lives can yield positive results in the workplace: better communication, better teamwork and greater job satisfaction. 

    Perhaps most intriguing, it can help workers achieve that satisfying feeling of being fully immersed in, energized by and happy about whatever they are doing. 

    Interestingly, this parallels conversations MPI researchers had with experts outside of the industry for its future of meetings research. These experts predict that, relatively soon, meeting professionals will be able to use neural technology to obtain delegate emotional feedback. They can then change content and context, even space, onsite to better fit the educational and physical needs of their delegates. Pretty cool stuff. Download the meeting design and technology paper here.





  • Posted by Jason Hensel at
    12:00AM 12/26/2012 3 Comments

    From the Outside In: Meeting Distribution

    The following entry was written by Jackie Mulligan, a principal lecturer at Leeds Metropolitan University, which is conducting our future of meetings research.

    Jackie Mulligan

    From the age of two, my daughter has taken a liking to "mummy on Skype." When I travel to conferences, she seems to enjoy my calls. I hope that it is because she loves the connection, but I suspect it is because "mummy on Skype" can be switched off! 

    My daughter’s generation are growing up in world where communication on screen, even with parents is the norm. Predictions of less travel, more carbon constraints, extreme climatic events and ever more effective technology could mean that while you may value the real face-to-face encounters now, not everyone does and not everyone will. So what of the future? Will our meetings become purely virtual, on-screen events? 

    Our experts believe not. But they do believe that the meetings economy will be more mixed than ever between real and virtual connections. In the future, we could all be "hybrid." Are you already a hybrid planner? Working seamlessly in online and offline environments? Expert Nicholas Lovell—who works in the fields of technology, media and finance—believes that digital companies will increasingly need to create live experiences. They need to be hybrid, too. 

    “I think that everybody who sells content, of any form, will need an events strategy from now on,” he said. 

    So as well as considering the virtual spaces, this supplement considers where face-to-face meetings will happen and why. If you are looking at new and emerging economies, or considering where new centers may emerge, read it. But it is not only about where events will happen that will change, so will the markets you are attracting. This new paper uncovers some of the critical issues that could impact meeting businesses in the future. There are challenges to face. But there are answers, too, in how the spaces where we meet might change and appeal to new generations and new agendas.

    Professor Cathy Barnes believes the ways we innovate and where innovation happens will have an impact on the meeting industry. But how do you see it? Thinking about the future meeting spaces and places will be discussed in the Future of Meetings LinkedIn group this week. We hope to meet you there.




  • Posted by Jason Hensel at
    12:00AM 12/17/2012 0 Comments

    5 Ways Communication Will Change Meetings in the Future

    We released the fourth supplement of our Future of Meetings research last week. If you haven't had a chance to read it yet, let me entice you with a few key takeaways that you may find interesting. 

    This paper focused on meeting communications, and according to its findings

    • New media will allow companies to have one-on-one relationships with consumers, and that power is changing business models. 
    • In the future, users will sell their data, their food consumption, their demographics and their psycho-graphics to marketers. 
    • The Personal Information Economy will affect your meetings and events. 
    • Event professionals will tabulate where delegates are at all times and how much time they spend at different locations. 
    • In 10 years, your smartphone will know when your heart’s racing, you’re angry, you’re tired or you’re bored.

    Intrigued? If so, please download the paper, read it, and let us know in the comments your feelings about meeting communication and the future of meetings.  




  • Posted by Jason Hensel at
    12:00AM 12/12/2012 0 Comments

    From the Outside In: Meeting Communication

    The following entry was written by Jackie Mulligan, a principal lecturer at Leeds Metropolitan University, which is conducting our future of meetings research.

    Jackie Mulligan

    At work (and actually at home) I often get accused of being a control freak. I think it is a common observation made about events planners (even former event planners). So while I might object to the word freak, I am essentially happy with the control element in the accusation. I expect you might be, too. 

    In my career in events, I needed to control budgets, content, marketing. I had to wrestle others who wanted to control the event, the suppliers, the public authorities and sometimes had to inevitably relinquish control to the clients. This is probably why in my personal life I like control in the services I receive, in everything from customizing my TV watching to having personalized recommendations on my gift-buying. But even though I think I am in control, I am not. Not least in the way I control the way my personal information is being used. 

    One key trend identified in the new supplement on meeting communication centers on this important theme. You see, lately, I have found I am willing to share my information...but for a price. Mostly now, I receive vouchers and offers in exchange. How about you? Are you seeing more value from information sharing these days? But what will it be in the future?

    There are undoubtedly great benefits that you can gain from analyzing the information shared on social networks. And great value in asking your potential attendees and clients to share their views, habits, preferences. But the challenge is that increasingly in the future your clients may want more obvious returns for sharing their information. Chris Sanderson from the Future Laboratory says the future will focus on control. He sees a future of data curation and data lockers, where consumers own and know how to use their data, and understand the power therein. Sanderson calls it the new Trader Generation: “One of the big trends in the Transformation Age is what we call Personal Information Economy. We’ll start to recognize and understand that our personal information has worth, and that it has a tradable value.” 

    Whether we are paying cash for personal information or having to increase the benefits remains open, but it will have an impact on how we communicate the events we plan. The way we can target audiences becomes clearer to see as more of us share not only our statuses but also our interests and preferences. The question is, are we using the means of communications at our fingertips to reach out, right now? 

    The new supplement looks at the trends you should consider now that might shape your future, from how we communicate online and the differences between us to how we should communicate to heart and mind. Control is only part of the story, because the communication channels are changing too. If you are keen to stay in control, or at least keen on discussing who should be, read the supplement and join the conversation in the LinkedIn Future of Meetings group on Friday.




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