Log in to your account
 
Professional Development
  • Posted by Jason Hensel at
    12:00AM 04/30/2013 2 Comments

    9 Ways to Ease Flight Delays

    The U.S. Congress found a way to come together and fix the furlough fiasco that government pundits say caused airport delays at major airports due to reduced Federal Aviation Administration (FAA) employee staffing. The new bill allows the FAA the use of up to $253 million from various accounts to alleviate staff reduction and operation stalling through September 30. President Obama says he will sign the bill.

    Then it starts all over again Oct. 1, right? 

    Even if it doesn’t, flight delays and long layovers are common occurrences that can be used productively. Consider these options: 

    • Eat at a gourmet restaurant—Check out the best places to eat at the 20 busiest airports.
    • Take a nap—Here’s your ultimate guide to sleeping in airports.
    • Work out—The five best airport gyms are waiting for you.
    • Surf the Internet for free—You can get online easily at the 10 best airports offering free Wi-Fi.
    • Buy a book—Airport bookstores are expanding, even in the e-book age—check these out.
    • Practice yoga—Three airports are already offering yoga rooms. Namasté.
    • Rent a movie—You can easily find airport terminal kiosks that rent or sell movies.
    • Have a drink—There are some pretty unique airport bars out there. 
    • Shop. Shop. Shop.—Enjoy the world’s best airports for shopping.

    Did you encounter any delays due to furloughs? How do you pass the time during a layover? Please share your stories in the comments.




  • Posted by Michael Pinchera at
    12:00AM 04/22/2013 0 Comments

    Dr. Kaku on the Value of Meetings

    Dr. Michio Kaku, the Henry Semat chair and professor of theoretical physics at the City College of New York, as well as writer and frequent reporter and commentator on technology for the BBC and the Discovery Channel, is a prolific speaker at corporate and association events. At the 13th annual digitalNow conference at Disney’s Contemporary Resort in April, One+ caught up with Dr. Kaku to find out his thoughts about where future technology will take the meetings industry.

    One+: Can you make an analogy between String Theory and the meeting and event industry?

    Dr. Kaku: I am a theoretical physicist, and my life’s goal is to complete Einstein’s dream of a theory of everything in an equation no more than one inch long that summarizes everything that allows us to “read the mind of God”… When we work with String Theory, it’s all pure mathematics; it’s all theoretical. But eventually, we have to talk to other people. We have to interact with them. And that is where meetings and conferences are very important. So if [physicists] are at the forefront of all of this, why do we have meetings? The answer to this goes back to what I call the Cave Man Principle or Cave Woman Principle, which is that we haven’t changed in 100,000 years. We are hunter-gatherers basically, and hunter-gatherers live in packs. They bond because their survival depends on that. Your life depends on whether you can trust this guy over there to guard your back. And the only way to size people up is to have meetings, and that’s why we have meetings. We will still have meetings in the future, even in the digital future, because we are still, in essence, intelligent apes, people who hunt in packs. 


    One+: What was the last meeting or event you attended that significantly shifted your outlook/perspective about something?

    Dr. Kaku: I do a lot of speaking at different conferences, and I have noticed a shift, generally. When I first started to speak to all these different groups 15 years ago, and tell them the Internet is going to be in your contact lens in the future, there was this, “C’mon, give me a break” response. Now when I speak at conferences and talk about this type of thing, their reaction is, “Of course!” So there has been this sea change in their collective attitude. This receptiveness to new technology is my takeaway from meetings and conferences, about how societal attitudes are changing.


    One+: Name one person that is most influential to you currently. Why do you feel he or she is so influential?
    Dr. Kaku:
    When I first started writing about technology of the future about 15 years ago, I interviewed a guy named Mark Weiser, who has passed away unfortunately. He worked for Xerox PARC. And while Xerox PARC does not ring a bell with most people, it is where they invented the personal computer, the mouse, Windows architecture and the laser printer. Now, that is the architecture for what has happened over the past 30 years. It was invented by the people at Xerox PARC including Mark Weiser. So Mark Weiser stands out in my memory as an incredible visionary regarding the future of technology.


    One+: How do you envision the future of associations, and the ways people congregate professionally, changing in the next few years?

    Dr. Kaku: Technology is a gigantic wave, and we have to be surfers on that wave. Just as we have conferences today, we will have conferences in the future, but we will have to combine all of the latest technology. Even today, we have conferences online and people can ask questions online. But in the future, there will be holographic images and people will appear as they appear in their living rooms and their holographic images will “attend” the conference. And then we will have the contact lenses with the Internet in them, you will look in the room and it will appear to be filled with people, but half of them will be holograms. But none of this will bring an end to the need for face-to-face meetings, no matter the technology advancement.


    One+: How might leadership strategies change due to the changes in communication? Do you think they should change?

    Dr. Kaku: With regard to communication technologies, it’s all a matter of the tools at hand. If a new hammer comes out and it’s all about the world according to that hammer, it’s all about it being a tool and the question of what you want to do with that tool. So it’s a means to an end rather than an end itself. So it’s the people who are leading these organizations who should see the next new “toy” that comes along as a tool. It’s a question of how you use it to reach your goal.


    For example, let’s take data. There are a lot of technologies that will provide you with a lot of data now. But what’s the purpose of all that? In the corporate world, it is as a means of knowing the consumer. So whether you get to know the consumer through studying data about him or by meeting him and shaking his hand, it is still about getting to know your customer, which is the purpose of the data in the first place. So if you get caught up in the technology for technology’s sake, you risk losing sight of the goal.

    So good leadership is always going to involve the North Star, so to speak, and that is keeping your original goal, which is unchanged by evolving technology. In corporate business, an unchangeable goal is to know your consumer, or with associations, know you membership, and be guided by that knowledge. And as part of gathering that knowledge, face-to-face communications, including meetings, will always have a place.

    Image (CC) campuspartybrasil-Cristiano Sant´Anna/indicefoto.com




  • Posted by Jason Hensel at
    12:00AM 04/12/2013 0 Comments

    Social Media's Impact on Profit Still Questionable

    This report comes from Rowland Stiteler, a meeting industry journalist who attended digitalNow for One+.

    If you’re looking for detailed specifics about how social media impacts the profits of your business or the membership levels of your association, they may not be out there yet.

    That’s the conclusion of Susan Etlinger, social media analyst and strategist for the Altimeter Group, a consulting agency with a Fortune 500 clientele.

    “If you are looking for outside standards and outside benchmarks as to what constitutes an effective social media program, right now you are wasting your time, because they are just not out there…maybe two or three years from now, but right now the standards are not out there,” said Etlinger, a keynote speaker on the second day of the digitalNow 2013 conference.

    Etlinger is in a good position to know about this. For 20 years, she has been in the electronic media strategy business, working for Charles Schwab and then the Horn Group before joining Altimeter.

    “Right now, most companies are in a rigorous test-and-learn phase with regard to social media,” she said.

    According to Etlinger, there is still plenty of testing and learning to be done before the impact of social media on profitability can be easily measured.

    That, of course, doesn’t mean it’s not important for organizations to forge ahead with social media campaigns, which clearly allow both corporations and associations to learn a lot of detailed information about the likes and dislikes of their constituencies. Certainly there is a high volume of information coming back at the purveyors of social media campaigns, and clear results in spreading brand awareness and other valuable goals. 

    One+ has, however, led the field in broaching these important questions about social media. In October 2010, Editor Michael Pinchera spoke with leaders at the cross-section of social media and business for the cover story, “Untangling the Value of Social Media.” The fact remains, the value of social media can be measured—it just depends on how you wish it to be quantified.

    “There will never be a single equation from which to determine the value of any and all social media campaigns,” Pinchera said. “If you want to measure engagement, start building your metrics well in advance of starting social media campaigns and identify your goals. The value is based on the results in relation to your goals—much like determining the ROI, or other returns, on a specific meeting or event. That value can be determined, but one must come to the game with data and clear goals.”

    Participants in this year’s sold-out digitalNow conference—held at Walt Disney’s Contemporary Resort—included a who’s who of professional associations: the American Society of Anesthesiologists, the American Institute of CPAs, the Professional Golfers Association. Digital media directors for the various associations conducted workshops and symposia, sharing best practices and strategies, and about a dozen corporate resource partners—companies specializing in communications and association management software—provided a trade show component to share insights about the use of digital tools.

    A star of the show this year was the new digitalNow smartphone app, which allowed participants the ability to do everything from keep up with the conference schedule to download presentation screenshots from various individual symposia and workshops to post and share their own personal agendas within the conference.

    “This new app is a key tool to making the conference experience more effective for every participant,” said Hugh Lee, president and CEO of Fusion Productions, which produces the conference.

    Dr. Michio Kaku, the Henry Semat Professor of Theoretical Physics in the City College of New York, also spoke at the event. Kaku is a futurist, a bestselling author and a science media guru. He is a frequent contributor to The Discovery Channel, the BBC, the History Channel and the Science Channel. He gave key insights into where social media is going in the near future, but also how science will shape the world in the next 30 years. Be sure and check out the June issue of One+ for our exclusive interview with Kaku.




  • Posted by David Basler at
    12:00AM 04/02/2013 0 Comments

    A Foodie's Airport Bucket List

    Let's face it, we're traveling more and more these days—it's just more valuable to be face to face. And don't we want good food while we're on the road? 

    Whether it's trying new restaurants in tucked away corners of your hometown or in any other city in the world, you don't have to be a "Foodie" to appreciate food that is uniquely good and local.  

    Wherever you look these days, there are celebrity chefs and culinary experts giving you the lowdown on where and what to eat—ala Anthony Bourdain, Alton Brown, Guy Fieri, or Andrew Zimmern—when you're in a new destination, but I've never come across a "must-eat-here list" like this one. It's the "Best Places to Eat in the 20 Busiest U.S. Airports" recently published by travel expert Beth Kaufman for CNN. 

    That's right, airports.  

    Are the days of having to walk 40 gates and two terminals to what only turns out to be a mirage and having to ultimately end up on a barstool at the TGI Fridays after all, making a long layover even less palatable, officially over? 

    Well, it seems there’s a trend boiling up that has gourmets and restauranteurs clammering for spots in these high-traffic hubs and could have more of us foodies saying "NO!" to the boring burger platter at TGI Fridays and "YES!" to menu items like the pork belly sliders at Atlanta International Airport's first upscale dining destination, One Flew South (spoiler alert—it's #1 on the list). 

    Don't worry, if pork belly isn't your thing, Kaufman's list offers up something for every taste imaginable from authentic barbeque in Dallas/Fort Worth and fresh seafood in Seattle, to noodles and sushi in Minneapolis—home of WEC 2014 (so I can all but check that one off my list). 

    Yeah, that's right, I said it. I'm creating a list of places I want to eat at the airport, and man, is writing about it making me hungry!




  • Posted by Jason Hensel at
    12:00AM 03/29/2013 0 Comments

    Seamless Check-ins on the Rise at Hotels

    There was an interesting story in the New York Times last week titled “Speedy Check-In Lets Hotel Guests Bypass Front Desk.” As evident from the descriptive title, the story was about hotel check-in trends.

    Julie Weed reports that more and more hotels are installing kiosks to simplify the lobby experience. And since the population is used to checking in at the airport via kiosks or checking out their own groceries, using an automated hotel check-in is no big deal. In fact, it may be expected. 

    “High-end hotels are also using new technologies to eliminate the front desk check-in line — with personal greeters who shepherd guests through the check-in process in a more comfortable setting, using an iPad or laptop,” Weed reported.

    Individual travelers may enjoy kiosks and personal greeters; however, group check-ins may pose challenges. I contacted two of the people from the article to get their thoughts on group check-ins and how their properties handle them.

    “In terms of groups, we are not a convention hotel, so most of our groups are smaller room blocks as we only have 239 guest rooms,” said Jordan Kaye, marketing and communications manager for Andaz West Hollywood hotel in California. “The largest group we have checked in would be between 40 to 50 guests at one time. We do have many groups in the 100-plus range, and most of the time groups are scattered arrivals throughout the day or over a specific time period. In order to accommodate a group that checks in at the same time, or even scattered, we will set up billing with the client and pre-key all the rooms so that when they arrive we can hand out the guests’ room keys and escort them to their room. It greatly speeds up a seamless check-in process.”

    For the Montage Deer Valley hotel in Park City, Utah, a streamlined check-in was crucial to starting a meeting on a positive note and setting the right tone, says Dan Howard, the hotel’s director of public relations. 

    “We are a 220-room property, and the largest group check-in we have hosted was for an international energy conference with 250 attendees,” he said. 

    He says that two adjustments were made for that group (and for all large groups). 

    “First, we were aware of the transportation times of the group arrivals, since the vast majority arrived via pre-scheduled, 40-person motor coach (which enabled us to check the group in 40 at a time) – but the front desk was never used, and each individual was still provided their own guest relations representative who walked them to their rooms to perform the check in,” he said. “Second, the meeting organizer wanted to provide attendees with materials upon arrival at the resort, so all attendees were directed to the VISTA LOUNGE, where they received materials and signed up for extracurricular activities before meeting their Montage guest relations associate who then provided their in-room check-in and resort orientation.”

    What are you thoughts or experiences with streamlined check-ins for groups? Please let us know in the comments. 




  • Posted by David Basler at
    12:00AM 03/25/2013 1 Comments

    How the Vulcan Mind Meld Could Change Meetings

    Straight out of Star Trek, scientists in Brazil and the U.S. recently announced that they may have captured the basis for the “Vulcan Mind Meld.”

    Scientists are calling this latest development a “brain link,” but for any Star Trek fan, the concept is familiar—it’s the connection of brain waves between two people allowing for the exchange of thoughts, and in essence, allowing for the two participants to become one mind.

    It got me thinking, what knowledge would I want to pull from someone else’s brain if I had the opportunity? What knowledge exists out there, that I currently don’t have, but would love to have (literally) instantly?

    Before we go down that road, let’s lay out what’s actually been discovered: Scientists in Brazil captured, through electronic sensors (rather than telepathy, which was the Star Trek way), the thoughts of a rat in a lab and then sent the thoughts via the Internet to the brain of a rat in a Duke University lab in the U.S. The result was that the second rat received the thoughts of the first rat and instantly mimicked its behavior.

    Amazing, yes, but it’s not the first time the Internet has been used to transmit thoughts. You may remember in 2008, when Duke University researchers captured the brain activity of a monkey and sent it via the Internet, ultimately controlling a robot arm in Japan. That drew media attention five years ago, but this discovery is different and it has the science world abuzz because it specifically involves direct brain-to-brain communication. And it raises the question—what could this mean for the future of how we learn? Think of the possibilities.

    Personally, I have always wanted to be fluent in more than one language, and this discovery suggests that it might be possible to instantly exchange that knowledge with a native speaker.

    Is there an aspect of your career that you wish you knew more about? How would it change your career if you could instantly learn something from someone else? How would this type of knowledge transfer affect how we learn in school and how would it affect how we learn at meetings and conferences?

    We know some of these answers already.

    “MPI’s research on the future of meetings shows that the future would see a focus on neuroscience and neural interactions and this would be based on enhanced understanding of how our brains work,” said researcher Jackie Mulligan, with Leeds Metropolitan University in London. “As more understanding emerges from studies [like this one] that explore neural communications, emotions, processes this area could grow in importance by supporting meetings to read audiences more effectively whether through face-to-face events or virtual events.”

    Andrea Sullivan, neuroscience expert and president of BrainStrength Systems, says right now virtual and hybrid can’t even come close to face-to-face meetings, but she sees an opportunity to make better connections virtually.

    “I see this as an opportunity that would further the ability for us to do long-distance work together. Not necessarily complete the shift to virtual meetings, but it would go a long way,” Sullivan says. “Right now our brains are just not capable of engaging completely with others virtually. It isn’t possible to accurately communicate any of the necessary emotions via digital communications—not like it is in a face-to-face meeting. We communicate so much through our bodies, so if the body is not there, we lose 90 percent of the value and the physiological information we need to understand each other.”

    But again, this study suggests that the possibility to exchange such physiological information could exist. Could it in fact change the face of meetings? Mulligan thinks so.

    “Imagine a Skype call now with an ability to read those neural signals,” Mulligan said. “These are all interesting possibilities to explore that could well deepen engagement in meetings in the future. However, one huge challenge with all of this which came out of the research was to what extent humans would be willing to engage and the ethical issues that would arise with these kinds of developments.”

    Rhodri Thomas, professor of tourism and events policy at the International Centre for Research in Events, Tourism and Hospitality (ICRETH), suggests the ethical issues could take longer to manifest than the technology itself.

    “The ethical issues are very complex and obviously require strict regulatory mechanisms internationally as medical scientists undertake research projects and develop their understanding of how the brain works. The likely outcomes for events practitioners will certainly be associated with enabling openness, consent and control for attendees over what is done to them or revealed about them. I’m sure there will be a myriad of other issues that we will need to give some serious thought to as these new insights and associated technologies emerge.”

    This specific research is just the beginning, and as far as actual transfer of knowledge from one human brain to another, that’s much further down the road, Sullivan says.

    “In terms of it being used for the normal population, we are talking way, way, way down the line,” she said. “It’s an interesting thought experiment, because we are learning more and more how to communicate with each other in ways other than face to face. We are headed toward some very interesting things, that’s for sure.”

    The Duke research team is currently trying to expand their research to link four rat brains and two monkey brains to prove that the brain-to-brain communication can extend across multiple species.

    But again, while the idea poses some interesting logistical and ethical questions for the meeting and event industry, we are still dreaming of a technology that’s at least a few years away. So for now, if you want to know my thoughts, you’ll just have to ask.

    For more neuroscience news, visit www.dana.org.



  • Posted by Jason Hensel at
    12:00AM 03/14/2013 0 Comments

    The Tie Between Convention Centers and Educational Trends

    Melissa Greenwood, SmartBrief’s senior education editor, recently wrote about five educational trends she saw at last week’s SXSWedu Conference and Festival in Austin, Texas.

    Two trends, though, stuck out to me as immediately relevant to our industry: “let learning be iffy,” and “bring students in as curriculum designers.” 

    “Learning should be iffy in the sense that students don’t always know the outcome when starting out, [Dale Dougherty, president and CEO of Maker Media] explained, adding that makers need three things: projects, process and practice, and space to create,” Greenwood wrote

    Space to create is right in line with what MPI’s Future of Meetings research shows. Convention center managers and architects should keep in mind space in which to play, as it’s tantamount to engagement and innovation.

    “Architect [Robert] Hopkins sees new concepts emerging in educational buildings based on new social and scientific knowledge,” Jackie Mulligan wrote in “From the Outside In: Meeting Distribution.” “He says that in large schools, he’s working on creating communities of approximately 120 pupils who have their own spaces to look after. Then, there are collaboration spaces for small groups, large working spaces and open plan designs.”

    If they’re not already, convention center managers should be seeking to provide spaces (indoor and outdoor) for multi-sized groups in order to accommodate the varied teaching and learning styles of presenters and attendees. 

    And now that we’re talking about presenters, amend “bring students in as curriculum designers” to “bring attendees in as curriculum designers.” This already happens during un-conferences, at which participants lead or facilitate discussions. What I’m talking about, however, is offering space to attendees to create their own content outside of what your event may be focused on. Perhaps an attendee can see a link in content that you don’t see. Encourage that type of spontaneous or off-the-cuff creation and engagement.

    Once again, adaptable space is needed for such activities. 

    “…impromptu meetings will need to be catered for, according to Chris Sanderson, a co-founder of The Future Laboratory,” Mulligan wrote. “Spaces will be designed to enable facilitation of rapid meetings, or at least ad-hoc meetings.”

    By keeping track of educational trends, we can know better the trends in our industry. Because, when it comes down to it, the best meeting professionals are educators at heart. 

    What kind of trends from other industries do you see affecting meetings and events?




  • Posted by Jessie States at
    12:00AM 02/19/2013 0 Comments

    Hyatt Listens to Female Guests; Offers New Ammenities

    A service providing frequently forgotten items and new healthy, balanced menu offerings are a sampling of new features available at Hyatt hotels and resorts as a result of its latest to listen more to guests and provide an experience tailored to their individual preferences. Each of the enhancements is based on insights from female travelers collected as part of the most extensive guest listening exercise in Hyatt's history and perfected in real-world Hyatt hotels designated to incubate innovative ideas before global rollout. Hyatt's research indicated women want:

    • Assurances that their guest rooms have been cleaned and an open ongoing dialogue with the hotel to provide feedback, so... guests will now find communication cards that allow housekeepers to provide personal confirmation of a thoroughly cleaned room and open the door to two-way communication, encouraging guests to share additional needs during their stay.
    • An easy way to obtain items forgotten at home without breaking stride. All business travelers forget things. Women, however, are often much more reluctant than men to seek assistance when they do, which can make something simple such as leaving a cell phone charger at home much more disruptive for female travelers, so... Hyatt is introducing Hyatt Has It, a service for all guests that will offer essentials such as a phone charger, curling iron, steamer, yoga mat, makeup remover wipes and razors to keep, borrow or buy.
    • To maintain their health and well-being on the road, so... all guests will find new menu offerings that include fresh juices and smoothies, balanced portions and "create your own" options, all of which are grounded in Hyatt's industry-leading food and beverage philosophy, Food. Thoughtfully Sourced. Carefully Served.
    • Bath products that are of high quality, so... Hyatt hotels will now offer all guests upgraded, high-quality bath amenities from KenetMD Skin Care, Le Labo, June Jacobs and Aromapothecary across its portfolio of brands.

    Learn about a robust meetings network, healthy and responsibly sourced F&B options and community-oriented and sustainable best practices in our special supplement brought to you by Hyatt Hotels Corp.

    • Email
    • Twitter
    • Facebook
    • Del.icio.us
    • Digg It!
    • StumbleUpon
    • Technorati



  • Posted by Jessie States at
    12:00AM 02/19/2013 0 Comments

    Setting a Better Example for Your Future Delegates

    More than two in three teens (68 percent) say that adults don’t do enough to set a positive example when it comes to helping those in need.

    In the survey of teens (conducted by Harris Interactive for children's nonprofit World Vision), most respondents (76 percent) say it's primarily the responsibility of churches or religious organizations to help address hunger in the local community, with two in three teens (66 percent) saying that the responsibility lies with them. More than half of the teens (56 percent) say social media sites (Facebook, Twitter) have made them more aware of the needs of others—a huge increase from 2011, when just 44 percent said their use of social media made them more aware.

    Meanwhile, World Vision is doing its part to mentor these teens. From now until April, it's hosting a 30 Hour Famine (30HF) drive to raise funds and hunger awareness. 30HF has more than 31,000 Facebook friends. Since 1992, the event has raised more than US$150 million to fight world hunger. This is the first time 30HF funds are being designated to fight hunger here in the U.S. 

    This weekend, World Vision will give control of its 30HF website to teens across America so they can use social media to fight world hunger. While many will do 30HF in February, others will participate April 26-27. Teens go without food for 30 hours to get a taste of what the world’s poorest children face. Prior to the event, teens raise funds by explaining that $1 can help feed and care for a child a day. Teens consume only water and juice as they participate in local community service projects at food banks and homeless shelters. Last year 30HF raised $9.8 million to fight hunger. This year’s goal: $10.5 million.

    Ask any teens you know how they can help. And remember: These kids are your future delegates.




  • Posted by Jessie States at
    12:00AM 02/19/2013 1 Comments

    Staples Center Goes Meatless for Event

    Our future of meetings research points to the different opportunities presented by our delegates' dietary needs—many of which are inspired by religious restrictions and various ethics. It's exciting to see a venue embrace the values of its "speaker," in this case Morrissey. The Staples Center in Los Angeles has agreed to go meatless for the singer's show March 1, and the concert's promoter, Goldenvoice will donate some proceeds to animal rights group, PETA (People for the Ethical Treatment of Animals). I imagine this will require a good deal of logistical wrangling for the venue, and shows great flexibility.




  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. Next Page