Growth is an understatement when referring to the meeting and event industry in Latin America. Two of the world's largest events, The Olympic Games and the World Cup will grace the region in upcoming years, in Brasil specifically.
In 2010, Brasil spent more than US$1.25 billion on events alone.
This extensive growth in the region has lead to the evolution of the Latin American Meeting and Event Conference (LAMEC) in Sao Paoló, Brasil on December 12, 2011.
More than 300 delegates are expected to attend this conference specifically focused on the expanding professional and business development needs of meeting and event professionals in Latin America.
"During the past three years we have seen the meetings and events industry grow at an unprecedented rate in Latin America," said MPI President and CEO Bruce MacMillan. "MPI is committed to helping our Brasil chapter deliver upon that need to the industry in the region and beyond."
LAMEC will be modeled off of the success of MPI's European Meeting and Event Conference (EMEC) in Europe as well as World Education Congress (WEC) in the U.S.
For more information on LAMEC, visit www.mpilamec.com.br
For more information and to register for EMEC 2012 in Budapest, Hungary, visit http://www.mpiweb.org/Events/EMEC2012.