One thing you should know about SXSWi is that there's a lot of waiting around. People wait to get into sessions, to see celebrity appearances, and of course, for coffee. I know I've mentioned this before, but it still amazes me that people have such patience. Maybe I'm amazed because I rarely display such patience.
What's in store for the future in publishing and content strategy is a waiting game, too. That's not to say people don't make plans, but over and over I've been in core conversations where more than once attendees have said phrases such as, "We don't know exactly what's going to happen. We're just going to keep doing what we do and wait it out."
Core conversations here are more about asking questions than definitive answers. Concerning content strategy, though, the important thing is value, that strategy should show how valuable an organization's business assets are.
Christopher "moot" Poole, founder of 4chan.org, talked about content yesterday. He said that the primary reason 4chan is so popular is because it values content over creator, that people are judged by what they create rather than who they are.
That philosophy falls in line with another point made at a session, in that there needs to be a less hierarchic system in content strategy. There, in fact, need to be communities and teams working together across the company. That way, it's not one person shouldering the blame or praise; it's a group effort.
Now, I'm off to get in another line for another session.