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  • Posted by Jason Hensel at
    12:00AM 03/20/2013 5 Comments

    First Ever U.K. Economic Impact Study Released

    The MPI Foundation today released findings  from the first-ever U.K. Economic Impact Study (UKEIS) during a presentation at International Confex in London, England.

    The study—conducted by researchers at Leeds Metropolitan University—found, among other things, that

    • More than 1,301,600 meetings took place in the U.K. and attracted 116.1 million attendees who accounted for spending just under £40 billion in 2011;
    • 64 percent of meetings were classed as small meetings with fewer than 100 attendees; nearly 30 percent were for between 100 and 500 attendees and 6 percent attracted more than 500 attendees;
    • More than 81 percent of meetings were held for the corporate sector;
    • Meetings took place in 10,127 meeting venues across the U.K.;
    • The most prominent income for meeting organizations was from delegate registration fees (38.1 percent), followed by exhibitor fees (31.6 percent) and sponsorship (19.5 percent); and
    • The largest expense for meeting organizations in the U.K. was venue hire (17.4 percent)

    “These fantastic figures represent a starting point for the meetings industry,” said Samme Allen, MPI U.K. and Ireland Chapter president and head of sales for business events at the Barbican Centre in London. “They are an opportunity to focus on the size and shape of the sector as we begin to fully understand the impact of meetings on the U.K. economy.”

    James Samuel, MPI U.K. and Ireland Chapter president-elect and event director for International Confex, says the UKEIS is the most important research ever undertaken by the industry in this part of the world. 

    “This profile data provides a clearer picture of the industry than we have ever previously had,” he said. “As the figures are broken down and further information becomes available, we will gain a true insight into not just the size of our sector but also its impact and position in the world around us.”




  • Posted by Jason Hensel at
    12:00AM 02/14/2013 0 Comments

    How to Avoid Being BlindSided by Unexpected Challenges

    Not every company has an Iron Man, but many have a Tony Stark—a highly powerful, intensely-focused individual who often ignores risk in order to achieve his or her goals.

    That’s usually a good thing—as long as companies make sure to also hire a Pepper Potts to keep their powerful leaders grounded, according to new research co-authored by a Brigham Young University (BYU) business professor.

    Katie Liljenquist

    Katie Liljenquist

    “Organizations need to anticipate the tendency of their most powerful members to leap without looking,” said study co-author Katie Liljenquist, a professor of organizational leadership at BYU's Marriott School of Management. “The remedy is to surround them with people who can see other angles, or can play a devil’s advocate role to point out risk. Interestingly, it is the low-power members of the organization who are best equipped to do this.”

    The study, appearing online ahead of print in the Journal of Experimental Social Psychology, found that powerful people are less likely to see constraints in pursuing their goals. Meanwhile, their low-power counterparts are more aware of the risks around them.

    Liljenquist says the phenomenon mirrors the animal kingdom: Predators have evolved to have an extremely narrow eye focus for tracking prey, but this compromises their peripheral vision. Meanwhile, prey animals sacrifice such visual focus for more sensitive peripheral vision that tracks movement and potential threats in the surrounding environment.

    “In business settings you need both,” Liljenquist said. “You need the people with that unfettered confidence and optimism and the willingness to take big risks, but you need those low-power individuals who say, ‘Hey wait a second. Let’s identify the pitfalls.’”

    Donald Trump is a perfect example of a leader whose confidence guides business decisions. During the first season of his reality show, The Apprentice, Trump offered the winner a chance to manage the construction of the Trump Tower in Chicago—even though the tower hadn’t been fully approved yet.

    “Trump didn’t even have clearance to build that tower yet,” said study lead author Jennifer Whitson. “It was that incredible confidence. He didn’t have all his ducks in a row yet, but he acted—and it worked out for him.”

    Liljenquist says that failure to consider constraints can carry weighty repercussions, such as the housing market crises and bank failures of 2008 that caused the worst economic recession since the 1920s.

    “Although blindness to constraints may make the powerful more willing to pursue their goals, their willingness to leap before they look may also sow the seeds of their own fall and the fall of those who depend on them,” she said. “Power often perpetuates itself and can lead to great things, but when powerful people are blind-sided by unexpected challenges, they may crash and burn.” 

    The 1986 Challenger Space Shuttle disaster is a classic example of how power can be blinding. On that fateful day, powerful individuals doggedly pursued launch while ignoring the low-power employees who tried to be a voice of warning about the possibility of mechanical failures.

    The study was led by Whitson, an assistant professor of business at the University of Texas at Austin’s McCombs School of Business. Other contributing researchers are from Columbia University, New York University, Stanford University and the University of Colorado-Boulder.

    (Story materials and images from BYU.)




  • Posted by Jason Hensel at
    12:00AM 12/26/2012 3 Comments

    From the Outside In: Meeting Distribution

    The following entry was written by Jackie Mulligan, a principal lecturer at Leeds Metropolitan University, which is conducting our future of meetings research.

    Jackie Mulligan

    From the age of two, my daughter has taken a liking to "mummy on Skype." When I travel to conferences, she seems to enjoy my calls. I hope that it is because she loves the connection, but I suspect it is because "mummy on Skype" can be switched off! 

    My daughter’s generation are growing up in world where communication on screen, even with parents is the norm. Predictions of less travel, more carbon constraints, extreme climatic events and ever more effective technology could mean that while you may value the real face-to-face encounters now, not everyone does and not everyone will. So what of the future? Will our meetings become purely virtual, on-screen events? 

    Our experts believe not. But they do believe that the meetings economy will be more mixed than ever between real and virtual connections. In the future, we could all be "hybrid." Are you already a hybrid planner? Working seamlessly in online and offline environments? Expert Nicholas Lovell—who works in the fields of technology, media and finance—believes that digital companies will increasingly need to create live experiences. They need to be hybrid, too. 

    “I think that everybody who sells content, of any form, will need an events strategy from now on,” he said. 

    So as well as considering the virtual spaces, this supplement considers where face-to-face meetings will happen and why. If you are looking at new and emerging economies, or considering where new centers may emerge, read it. But it is not only about where events will happen that will change, so will the markets you are attracting. This new paper uncovers some of the critical issues that could impact meeting businesses in the future. There are challenges to face. But there are answers, too, in how the spaces where we meet might change and appeal to new generations and new agendas.

    Professor Cathy Barnes believes the ways we innovate and where innovation happens will have an impact on the meeting industry. But how do you see it? Thinking about the future meeting spaces and places will be discussed in the Future of Meetings LinkedIn group this week. We hope to meet you there.




  • Posted by Jason Hensel at
    12:00AM 12/20/2012 2 Comments

    Timing Matters When Marketing Meetings

    Here's something to consider when you're marketing your meeting or event. Consumers are more likely to make emotional instead of objective assessments when the outcomes are closer to the present time than when they are further away in the future, according to a new study in the Journal of Consumer Research.

    “The proximity of a decision’s outcome increases consumer reliance on feelings when making decisions," wrote authors Hannah H. Chang (Singapore Management University) and Michel Tuan Pham (Columbia University). "Feelings are relied upon more when the outcome is closer in time because these feelings appear to be more informative in such situations."

    From small to big choices, we base many of our decisions on either feelings or objective assessment. The option that appeals more to our feelings is often not the one that “makes more sense.” When do consumers rely more on their feelings than objective assessments? And how does the proximity of the decision outcome influence consumer decision-making? 

    In one study, college students were asked to imagine that they were about to graduate, had found a well-paying job, and were looking for an apartment to rent after graduation. They were then given a choice between an apartment that appeals more to their feelings (a smaller, prettier apartment with better views) and an option that is objectively better (a bigger, more conveniently located apartment). Compared to college juniors and those who imagined graduating a year later, college seniors and those who imagined graduating and moving into an apartment next month were more likely to choose the former option.

    And this is the key quote that you should remember when marketing your meeting or event:

    “Companies should consider the time between consumer decision-making and consumption," the authors wrote. "When consumers will be deciding immediately prior to consumption, companies should focus on messages that appeal to consumers’ feelings. When they will be deciding well in advance, companies should focus less on emotional appeals and instead emphasize messages that appeal to objective assessments."

    For example, if your event is many months out, market it objectively. However, if you're in that last month and trying to raise registration numbers, appeal to attendees' emotions.

    How do you market your meetings and events? Have you ever considered time frames and how that affects your marketing plans? Please let us know your thoughts in the comments. 




  • Posted by Jason Hensel at
    12:00AM 12/19/2012 1 Comments

    How Voice Affects Listeners

    Consider the last presentation you heard at a conference. Was the speaker's speech emotionally charged? Or was it neutral? Do you remember the content? 

    The reason I'm asking you these questions is because according to Annett Schirmer and colleagues from the National University of Singapore, emotion helps us recognize words quicker and more accurately straight away. In the longer term, however, we do not remember emotionally intoned speech as accurately as neutral speech. When we do remember the words, they have acquired an emotional value; for example words spoken in a sad voice are remembered as more negative than words spoken in a neutral voice.

    In anger, sadness, exhilaration or fear, speech takes on an urgency that is lacking from its normal even-tempered form. It becomes louder or softer, more hurried or delayed, more melodic, erratic or monotonous. And this emotional speech immediately captures a listener's attention. Schirmer and colleagues' work looks at whether emotion has a lasting effect on word memory.

    A total of 48 men and 48 women listened to sadly and neutrally spoken words and were later shown these words in a visual test, examining word recognition and attitudes to these words. The authors also measured brain activity to look for evidence of vocal emotional coding.

    Their analyses showed that participants recognized words better when they had previously heard them in the neutral tone compared with the sad tone. In addition, words were remembered more negatively if they had previously been heard in a sad voice.

    The researchers also looked at gender differences in word processing. They found that women were more sensitive to the emotional elements than men, and were more likely than men to recall the emotion of the speaker's voice. Current levels of the female sex hormone estrogen predicted these differences.

    "Emotional voices produce changes in long-term memory, as well as capturing the listener's attention," Schirmer said. "They influence how easily spoken words are later recognized and what emotions are assigned to them. Thus voices, like other emotional signals, affect listeners beyond the immediate present."

    The study, looking at the role of emotion in word recognition memory, is published online in Cognitive, Affective & Behavioral Neuroscience.

    If you're a speaker, do you strive to present as neutrally as possible? Would you prefer people to remember you for your emotionally charged speech or your content? How can you achieve both? Please let us know your thoughts in the comments. 




  • Posted by Jason Hensel at
    12:00AM 12/06/2012 1 Comments

    Friendships Still Formed Based on Personal Interactions

    Here's some research that may be of interest to meeting designers and planners: The closer you live to another person, the more likely you are to be friends with that person despite the growing use and impact of social media, according to a study that drew on data from the location-based social network provider Gowalla. The study, by researchers within the Social Cognitive Network Academic Research Center (SCNARC) at Rensselaer Polytechnic Institute in New York, also showed that people tend to move in groups of friends, and that two people chosen at random at a specific event are unlikely to be friends.

    While the findings are seemingly common-sense, the study—and continued research on social networks—holds a powerful message for a broad range of applications that rely on accurate predictions of how people move, such as emergency planning, infrastructure development, communications networks and disease control.

    “The ramifications are extremely important because if we assume that people are moving randomly, we are wrong, and therefore we will not be prepared for what people actually do,” said Boleslaw Szymanski, director of SCNARC and the Claire and Roland Schmitt Distinguished Professor of Computer Science at Rensselaer. “Where you live really matters: Most of your friends are concentrated in the place where you live, and as the distance increases, this concentration rapidly drops.”

    The findings also indicate that, even in the digital age, humans still form friendships based on personal interactions, said Tommy Nguyen, a Rensselaer graduate student and member of SCNARC.

    “Even though, thanks to the Internet, you can be friends with anyone on the planet, the likelihood that a person will be friends with someone in a distant location chosen at random is far lower than the likelihood that this person will be friends with someone who lives in close proximity,” Nguyen said. “Proximity creates a strong boundary for who will be your friends.”

    The researchers say that the likelihood of friendship between two people decreases as distance increases, and that 80 percent of friends of a particular person live within 600 miles of that person’s home.

    “You may have a few distant friends who are holdovers from a time when you lived elsewhere, or who share a common trait like family connections or a particular activity, but in general, the likelihood of friendship decreases as distance increases,” Szymanski said. “That tells us an important thing which our findings highlight: Friendship requires constant interactions, maybe physical presence (making proximity important) because we prefer to rely on verbal and body language to invoke feelings of trust in people. That’s very important in friendship.”

    (Story materials from Rensselaer Polytechnic Institute.)




  • Posted by Jessie States at
    12:00AM 11/30/2012 1 Comments

    MPI Wants You...and Your Research

    OK. That photo's a little misleading. Probably not that kind of research. Probably.

    MPI has refocused in recent years on creating tools for our members around everything from hybrid and virtual events to measurement and beyond. But we couldn't create any of these without conducting research in the form of gathering existing resources, reaching out to experts from within the industry and without and surveying our membership. For this we rely on a bevy of experts and faculty, like Jackie Mulligan and her team at Leeds Met University. 

    But the truth is, we have a lot of faculty—and industry experts—doing a lot of really thoughtful research that we're probably not taking the best advantage of. And we'd love to know what you're working on, which is why at this year's World Education Congress in Las Vegas, Nevada, we'd like to expand on a program we introduced last year and invite all of you to submit papers for presentation. What that presentation looks like, we're still deciding—because we want it to be dynamic and interesting and interactive (so if you have ideas on that, please email me). 

    We're particularly interested in papers on some of our major initiatives, such as CSR, the future of meetings and SMM (coming soon)—but also on advocacy, meeting design and industry trends. The great folks over at the Journal of Convention and Event Tourism are going to vet the abstracts for us. Selected papers will appear in an electronic proceedings on the MPI website. 

    I'm really excited about this project and the opportunity it brings to further engagement with our research community members. Download the call for papers here.




  • Posted by Jessie States at
    12:00AM 11/05/2012 0 Comments

    7 Tech Trends that Will Change Your Meetings

    What will the future of meetings look like? No one knows. But we can identify trends that will affect the future of meetings and start preparing for these. MPI asked 27 experts outside the event industry what forces will change our meetings in the next 10, 20, even 30 years. And we released the tech-related answers late last week. Here are seven trends/outcomes that resonated with me. Download the paper here for more—and for ways you can start preparing. 

    1. Automated systems will help you deliver events. Think speech recognition and targeted messaging—even gestural tracking. 
    2. Technology will help increasing numbers of non-attendees interact with your events.
    3. Don't ask Gen Y and Z to disconnect—unless totally necessary. They resent it. (But also realize that your meetings will no longer be "private.")
    4. As people become more tech-savvy, they will have increasingly high expectations of event technology.
    5. BUT, be wary of conference tech that is used to “show off” rather than add value.
    6. Mobile devices will soon translate the languages of speakers into ones that each attendee knows.  
    7. Neural technology will obtain delegate emotional feedback during your meetings, providing immediate mood feedback.





  • Posted by Jason Hensel at
    12:00AM 11/01/2012 3 Comments

    From the Outside In: Meeting Design and Technology

    The following entry was written by Jackie Mulligan, a principal lecturer at Leeds Metropolitan University, which is conducting our future of meetings research

    Jackie Mulligan

    I remember in my first job being amazed by a fax machine that could send documents through a wire. Since then, like those fax transmissions, our technologies are speeding up our communications, but at the same time they are adding to our means of communicating at an unprecedented level. Now when I stand in front of students in class, I am witnessing a technological revolution each semester. Students with new devices record the sessions (or comment on them), and I can capture their feedback on interactive white boards online and live. Last term, we connected with one of our international campuses, and I upload my presentations in virtual worlds and in the real world the lights switch off automatically as I leave the classroom. Is your world changing, too?

    With these everyday encounters with gadgets, online worlds and buildings that sense my movements, it is easy to assume that the future will be led by technology. Not surprising then that in the first phase of the future of meetings study, planners saw a future dominated by technological change. In stark contrast to the people-facing meeting industry, the experts outside the industry—several involved in technology and digital media—saw a future dominated by social forces: people driving change.

    With that focus, one of the key trends in this paper from experts outside the industry is technology to enhance human interaction, and there is plenty out there that will do just that. In the future, the basic principles of understanding real people and real exchanges will be in great and even greater demand. As Bob Stein from the Future of the Book institute explains, “The future skills needed by meeting planners will be to understand some of the technological tools that are coming online, but that remains secondary to understanding the dynamics of human interaction.” So technology is clearly a matter of design.

    How do you design your meetings? Could technology help you to deepen the experience? Do you feel your meetings are innovative when it comes to technology?

    Dr. Nick Cope suggests the best way to approach it all is to combine ideas but is excited about what the technology of the future could offer.


    Key elements to consider when you are integrating technology into your meetings are the event’s objectives. However, that is only part of the answer that is offered in this new Future of Meetings supplement that could help you to increase the value of the experience you design now and in the future.

    Some of these technologies present exciting opportunities for the industry and are discussed in the supplement: the notion of print-on-demand giveaways thanks to advances in 3D printing, technology to help break down the language barriers and enhance our discussions (no more tapping on keyboards to keep track of the conversation) and the Internet of things making the future a space that senses you and responds to your every touch. There are more technologies out there but considering your strategic approach to it all is critical, so find out more—download the supplement and come and discuss the Future of Meetings in our dedicated Future of Meetings LinkedIn group. On Friday, November 2, we shall chat all things future tech and design from this new research. Come join the conversation.




  • Posted by Jason Hensel at
    12:00AM 10/17/2012 2 Comments

    Why is Self-Directed Learning So Effective?

    Hands-on learning and delegate-led sessions are much discussed in our industry when it comes to figuring how best to structure a meeting. We know that education from these types of sessions sticks more with attendees after the session is over, but what we don't know is why. Why is self-directed learning more beneficial to participants?

    In an article published in Perspectives on Psychological Science, researchers Todd Gureckis and Douglas Markant of New York University address this gap in understanding by examining the issue of self-directed learning from a cognitive and a computational perspective.

    Gureckis and Markant say that cognitive research offers many explanations that support the advantages of self-directed learning. For example, self-directed learning helps us optimize our educational experience, allowing us to focus effort on useful information that we don’t already possess and exposing us to information that we don’t have access to through passive observation. The active nature of self-directed learning also helps us in encoding information and retaining it over time.

    But we’re not always optimal self-directed learners. The many cognitive biases and heuristics that we rely on to help us make decisions can also influence what information we pay attention to and, ultimately, learn.

    Gureckis and Markant note that computational models commonly used in machine learning research can provide a framework for studying how people evaluate different sources of information and decide about the information they seek out and attend to. Work in machine learning can also help identify the benefits—and weaknesses—of independent exploration and the situations in which such exploration will confer the greatest benefit for learners.

    Drawing together research from cognitive and computational perspectives will provide researchers with a better understanding of the processes that underlie self-directed learning and can help bridge the gap between basic cognitive research and applied educational research. Gureckis and Markant hope that this integration will help researchers to develop assistive training methods that can be used to tailor learning experiences that account for the specific demands of the situation and characteristics of the individual learner.

    (Story materials via the Association for Psychological Science.)




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