The U.S. Travel Association is commending President Barack Obama’s National Travel and Tourism Strategy, which sets a goal of welcoming 100 million international visitors annually by 2021.
"This is a major victory for the travel community, who have demanded more from Washington in recent years and been rewarded with the respect we deserve," said Candice Knezevic, director of grassroots and industry relations at the U.S. Travel Association. "It is a team effort and affirms what can be accomplished when we speak as an industry with a clear message and many voices."
There are three ways you can take action:
- Use industry talking points to issue a press release commending the administration.
- Spread the message through your social media channels. You can follow what is being said on Twitter (@ustravel) and Facebook.
- Cast your vote for Travel. Text the word “Travel” to 877877 or sign up at www.votetravel.org.
The national strategy includes:
Expanding the government’s promotional efforts to market the United States as a destination:
This will include greater visibility of travel and tourism by senior officials, using technology and data resources more effectively, and coordinating with Brand USA to promote international travel to the U.S.
Enabling and enhancing greater facilitation of travel to and within the U.S.:
This includes taking action to expand the Visa Waiver Program, improving visa processing, expanding the trusted traveler program and improving screening processes at airports and using grants to improve transportation infrastructure.
"What matters most is not what’s spelled out in this document, it’s what industry and government will do together to put the strategy into action," Knezevic said. "We will continue to do our part by working hand-in-hand with you to restore the U.S. as the world’s No. 1 travel destination."