Have you ever worked with a VP of Knowledge or a Knowledge Manager? Well I do, and these are some of the most curious and thoughtful people I’ve worked with. No matter the industry, they are the ones constantly uncovering the next level of information, to get the juicy nugget at the center. It reminds me of a concept I learned in school, “Peeling back the layers of onion,” which is related to relationships. The more you peel back, the more “intense” it gets, so to speak.
For the Knowledge team at MPI, they are nearly obsessed with how planners and suppliers learn, via the delivery methods provided to them. This includes the website. Since the redesign, the department has reviewed and categorized thousands of pieces of content, including video, podcasts, multimedia presentations and webinars.
As part of the “onion” of the relationship with members, and because they’re never satisfied with status quo, the next question from the team is “Do you like websites?”
More specifically, the MPI site. And even more specifically:
- What types of tools and topics of content are making a difference in your career?
- Is the delivery of this content accomplishing what you need in the most convenient manner?
Now, recognizing that this is research-loving group, there is a survey to find out the answers to those questions and others. You can rest easy, the survey was kept to a brief 21 questions. Your responses ensure that the efforts of Knowledge, in their quest to find more industry content for you, meet your career and information needs, which ends up improving your overall member experience.
For those who are social media samurai, please share the link via LinkedIn, twitter and Facebook. The more, the merrier, the more layers peeled when it comes to surveys.
Please let us know what you think about the website redesign.