You'd think Johnny Knoxville was running spa resorts nowadays, judging by the types of activities some leisurely locations offer as incentives for groups.
For example, participants can learn to walk a tightrope 30-feet off the ground or jump from 25-foot pole at the Miraval Arizona Resort & Spa in Tucson. Or maybe you'd just like to get to know your food a little better—the Sanderling Resort & Spa in North Carolina plans to offer butchering workshops for guests, where you can select and cut your own meat from steers, hogs and lambs.
The raising of the stakes at spa retreats is due to the, you guessed it, recession.
"Luxury hotels, hurt more than their cheaper competitors by last year’s U.S. recession, are working to reverse a drop in demand from business travelers," wrote Nadja Brandt for Bloomberg. "Spa resorts, upscale properties with a focus on health treatments and other recreational activities, are among those that have had the toughest time booking corporations, which became thriftier during the slump."
For more on the story, please read "Spa Resorts Try 'Naked Table' Building, Yoga to Lure Executives" at Bloomberg.