Before coming into the meeting and event industry, I was in travel, and before that in healthcare. And in each iteration of my career I thought - wow we speak in a lot of acronyms. But I have to say, so far in my experience this industry takes the C-A-K-E. So as we collaborated with partner associations on developing the Sustainable Event Measurement Tool (released at WEC 2010) we had some fun poking fun at ourselves and all the acronyms we've grown to develop a love/hate relationship with.
So without further ado, I present to you our Engage readers, the debut of the SEMT brought to you by MPI and GMIC - asap.