The following is a dispatch from Rob Cotter, a frequent One+ contributor, who is attending the IT&CMA conference in Bangkok, Thailand.
This yearʼs 19th IT&CMA and 14th CTW, the double-bill event celebrating its 10th anniversary in Bangkok, unveiled a new logo to be used to promote their 2012 show. Explaining the new branding, Darren Ng, managing director of TTG Asia, explained that the retention of the red/blue IT&CMA lettering would maintain the representation of the "strength and global reach" of the MICE industry, and the CTW "coming out of the box" of its old design, highlighting the importance of this component of the double-bill.
The unveiling of the new logo was just the hors dʼoeuvres for some more significant announcements. Ng let the assembled press know that India would be part of the IT&CMA calendar starting in 2012, with the event scheduled for New Delhi in August. Reflecting a MICE market second only to China in its expansion, he sees this as “an opportunity to promote India to the world and the world to India.”
In addition, it was announced that in the future IT&CMA will include a luxury travel component, beginning in 2012. Now able to bill itself as not simply as Asiaʼs, but "the worldʼs only double-bill event," IT&CMA continues to explore how it can develop its content and geographic outreach, offering more locations and more opportunities to visitors.