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Two Meetings, One World

On Monday at IMEX America, James Musgrave, a senior lecturer at Leeds Metropolitan University, identified key CSR trends and perspectives drawn from an analysis of hundreds of studies, policies and papers worldwide—all part of a three-year research project by the MPI Foundation and IHG. 

A world away, Sir Richard Branson, founder and chairman of Virgin Group, addressed the 2011 SLOW LIFE Symposium, saying that the world faces “the mother of all recessions” unless more is done to encourage the development of renewable energy. SLOW LIFE has convened global thinkers, policy makers and business leaders to accelerate progress toward sustainable business practices in the tourism industry, with a particular focus on supporting small island states.

Addressing delegates at the third annual Six Senses SLOW LIFE Symposium at Soneva Fushi in the Maldives, Branson said that governments had to provide additional incentives to support the adoption of alternative fuel sources.

“If we don’t have alternative fuels we are going to have the mother of all recessions. The way to kick-start the revolution is to have no tax on all clean energy while slowly increasing tax on dirty energy. We have been diverting our profit from airlines into developing fuel for aircraft that won’t damage the environment.”

Branson called on European aviation authorities and airports to do more to reduce the aviation industry’s energy emissions and said that the climate change battle is the “biggest entrepreneurial opportunity of our lifetime.

“Every single ecosystem is in decline. We must revalue how we value our natural assets and how we reduce our consumption patterns. But it is important for all of us to stay positive. Martin Luther King did not get his message across by saying 'I have a nightmare.'"

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