So, you're struggling to get buy-in from the C-suite for some of your latest, greatest, most innovative meeting and event ideas?

Of all the possible recommendations to best accomplish this, it initially feels alien to see advice such as: "...avoid situations in which you have to sell an innovative idea to your boss." Wait...what? 

"You might succeed, but the outcome will depend on factors that have nothing to do with the merits of your idea (e.g. how you presented the idea and the mood of your boss)," says Roberto Verganti, author of Design-Driven Innovation.

This advice isn't as cut and dry as it seems at first: "...if you're pursuing radical innovation, do not sell the idea. Sell the process." Yet, I remain curious--have you experienced greater success in selling your ideas or selling the path to the ideas?