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What's In a Name?

Your name may be holding you back from that coveted CEO position, according to a recent LinkedIn study on the top CEO names worldwide.

"We started by contrasting CEOs across the globe with the average LinkedIn professional to find the top names that are over-represented among CEOs," said Monica Rogati, senior research scientist of analytics at LinkedIn. "At first glance, the top CEO names are a reflection of the CEO demographics. Looking more closely, however, we observe a different trend: over-indexed CEO names tend to be either short or shortened versions of popular first names. Onomastics specialist Dr. Frank Nuessel suggests that shortened versions of given names are often used to denote a sense of friendliness and openness. Female CEOs, on the other hand, use their full name to project a more professional image."

Maybe this study is on to something, because I see that the names Bruce (MPI) and Deborah (PCMA) are on the list. Hmm...

 

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