I received the following press release today, and had the compunction to share with you, our dear PlusPoint reader, this one example of the vast amounts of ridiculous nonsense our public relations counterparts fill our inboxes with each day. 

MEDIA ALERT: Local Business Donates Truckload of Pork Rinds to Birmingham
WHO: Southern Recipe
WHAT: Southern Recipe, Dallas-based and the world’s largest manufacturer of pork rinds, and is donating $10,000 of their signature snack to The Today Show’s Lend a Hand Tour in Birmingham, AL. Southern Recipe is sending volunteers to help with the secret pork rind delivery as a surprise to the Alabama Soup Kitchen to aid the tornado disaster relief.
WHEN: June 16 at 7:00 a.m. EST

MEDIA CONTACT: To arrange an interview with an executive from Southern Recipe LIVE from Birmingham, or for more information on Southern Recipe donation, please contact Kate Finley, 614-794-2008 or email Finley@rmdadvertising.com.

Yes, Southern Recipe thinks that the one item victims of the recent storms need is pork rinds.