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Playing Nice Earns You Less Money

Hey jerkface! What? You don't like my tone? I'm just trying to increase my income, so don't hate.

Research presented during the annual meeting of the Academy of Management in San Antonio, Aug. 14-16, finds that agreeable workers have considerably lower incomes than less agreeable ones, and that the gap is especially wide among men. Nice women may not earn quite as much as less-nice women, but, when it comes to men, disagreeable men simply leave agreeable ones in the dust.

"Nice guys do not necessarily finish last, but they do finish a distant second in terms of earnings," said the study's authors, Beth A. Livingston of Cornell University, Timothy A. Judge of the University of Notre Dame and Charlice Hurst of the University of Western Ontario. They find that "men who are one standard deviation [roughly 20 percentage points] below the mean on agreeableness earn an average of 18.31 percent (US$9,772) more than men one standard deviation above the mean on agreeableness. Meanwhile, the 'disagreeableness premium' for women was only 5.47 percent ($1,828). Thus, the income premium for disagreeableness is more than three times stronger for men than for women."

The professors concede the finding to be a bit puzzling. 

"Given the increasing reliance of organizations on teams, it would seem that people high in agreeableness would have at least a slight economic advantage over those low in agreeableness," the wrote. 

Why, then, have scholars not "offered more than a minimal explanation" for its absence? To a significant extent, the study suggests, because they have not fully appreciated the powerful effect of masculine stereotypes on men's earnings.

"Disagreeable men reap a double benefit," the professors write. "Their disagreeableness helps them better translate their human capital into earnings advantage, and the same behavior conforms to expectations of 'masculine' behavior." 

By the same token "agreeable men are disproportionately disadvantaged" because their agreeableness "conflicts with social norms of masculinity."

Not that this anomaly provides an opportunity for women to greatly close the earnings gap between the sexes. 

"Seen from the perspective of gender equity, even the nice guys seem to be making out quite well relative to either agreeable or disagreeable women," the professors wrote. "Thus, exhortations for women not to be nice might be overblown. Nice girls might not get rich, but 'mean' girls do not do much better. Even controlling for human capital, marital status and occupation, highly disagreeable women do not earn as much as highly agreeable men."

Since men are most affected by the business world's continuing prejudice against agreeableness, how should they respond to the study? 

"Certainly nice guys should forswear any wholesale personality makeover, even if such a thing is possible," Livingston said. "What would obviously make sense is to maintain their good nature without compromising their self-interest. For example, suppose they contribute significantly to the success of a project. Agreeable people sometimes have a tendency to hide their light under a bushel. But there are ways to make sure that one's contribution is recognized without being disagreeable about it.

"In the end, agreeable folks may make less money than they deserve, but even disagreeable people know that money isn't everything," she continued. "Leo Durocher could certainly be disagreeable, but even he insisted he didn't really mean that nice guys always finish last."

Okay, then. Sorry about saying jerkface. You're actually a really nice person!

(Story materials provided by the Academy of Management.)

Conversation (5)
  • Leah August 16, 2011

    Is it not-nice or just assertive, which can look not-nice when it's being honest about something I don't like? 
  • Jason Hensel August 16, 2011

    From what I understand, it's not being nice and in fact being disagreeable. 
  • thom singer August 17, 2011

    But the problem is there are lots of jerks who end up at the bottom, too.  So it is no guarantee that being a jerk puts you on top.  While there are always the jerks who succeed, I would encourage people to be nice (and assertive at the same time).  I work hard to be nice and have never felt the jerks beat me in the long run.  

    Now, I am not a fancy researcher.... but I question the message of this study..... as I think they should show more detail.  Plus, I would rather be 80% successful and be kind than 100% successful and hurt others along the way.

  • Acronym August 18, 2011

    ASAE's 2011 Annual Meeting & Expo is now more than a week behind us, but the thoughts and reflections from both attendees and nonattendees have been steady. Since the last edition of Quick Clicks last Friday, another 20 blog posts/articles...
  • Denise August 29, 2011

    I certainly can comment on this. Thirty years ago my father told me that my fiance would never make big money only because he was a "nice guy". He was right. There have been many opportunities for my husband, but he was too "nice" to take advantage of when he did, others took advantage of him. People in his own business took advantage in many ways, but my husband didn't proscecute when he very well could have. One evening he announced "No more Mr. Nice Guy. From now on, I'm going to be a d_ck!"  And he DID accomplish that feat. So now that he became that type of person, he's always yelling, there's conflicts every day, he makes people feel stupid, and he's not very nice at home anymore either. You can't separate being disagreeable at work and being agreeable at home. And he's make less money now than ever. So if you're a nice guy - keep on being nice. It's a lot less stressful for you, your wife and your children. Life is about the journey, no matter how much money you make. If you can't enjoy life, what are you going to accomplish if you make a lot of money? It can't buy peace if you are a disagreeable person.

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