MPI Keynote Speaker Robin Sieger gave an uplifting talk today to a full room at IMEX America 2011.

In his session, "Creating a Success Culture," Sieger challenged audience members to ask themselves, "What is success?" His answer: achieving your goals. 

"You should define what you want to achieve," he said. "And create a strategy you're willing to change on a day-to-day basis."

Sieger pressed the point that you never forget how someone makes you feel, and it's that reason why customers come back and employees stay. 

"Leadership isn't telling your employees what to do," he said. "It's taking them on the journey with you."

In the end, Sieger reminded the audience that they are in the moments business and to find a way to celebrate success each day. 

For IMEX America, it was a fitting start for what's turning out to be a successful event.