Wednesday at IMEX America, Ceasars Entertainment Corporation announced a company-wide consolidation of meetings business that gives planners simplified access to 38 properties owned by Caesars in the U.S.

The plan changes the company's sales structure placing reps in metro areas around the country so they are closer to customers. These in-market sales managers will be decision makers who can work one-on-one with clients to understand their unique needs and objectives. That sales manager will be the planner's dedicated sales contact for every booking with Caesars, not matter which property or properties are involved.

"This is really about making the process as simple and convenient as possible for our customers," said Michael Massari, senior vice president. "We are confident these changes—particularly the unification of our sales and services teams across our properties—will lead to increased satisfaction and success for our customers."

It's also important to note that benefits originally introduced under the Las Vegas Meetings by Caesars Entertainment brand will be extended to these 38 properties as well. These benefits include the popular Meeting Diamond and Alternative Venues programs as well as the ability to mix and match properties and venues within a destination with a single contract.

Additionally, planners can still benefit from the Total Rewards Meetings & Events program—a fully-integrated extension of the company's award-winning Total Rewards loyalty program that allows meeting and event planners to earn Reward Credits for meetings held at any Caesars Entertainment property and redeem those credits for future programs or for individual rewards.