The Brazilian Tourism Board, Embratur
, has created 360-degree online videos
for five of the FIFA 2014 World Cup
host cities: Cuiabá, Curitiba, Manaus, Rio de Janeiro and Salvador. The goal is to encourage international visitors to learn more about the destinations. Interactive, 360-degree videos for the remaining seven host cities will begin production in early 2012.
“Our tourist attractions are naturally beautiful; we have diversified options and can cater for different audiences," Embratur Chairman Flávio Dino said in a press release announcing the tech-driven promotion. "Now we need to reinforce our image on other points, such as modernity and technological progress.”
The extensive growth seen in Brazil is understandably visible in the meeting and event industry as well. Next up, the Latin American Meeting and Event Conference (LAMEC) December 12 in Sao Paoló.