The Slovenia Convention Bureau just announced some high points of its recent MICE marketing campaigns--and upcoming events of note that will surely help drive success for the destination in the turbulent economy.

Push up Slovenia 3.0 and BeBee campaigns raising the meeting destination profile of Slovenia. The BeBee socially responsible initiative attracted support of 821 international meeting industry professionals and generated broad media attention, followed by publication of 16 articles in the leading meeting industry media. During the year-long campaign the percent of RFPs received by the bureau rose 30.7%.

IMEX Challenge 2012 will take place in Ljubljana, Slovenia, July 2-4, 2012. IMEX Challenge Slovenia will strive to blend environmental objectives with social causes and create positive outcomes for the host community of disabled children and adults in CUDV Draga. The humanitarian project presents Slovenia as a young meeting industry destination where innovative stories are born and there is interest for stakeholders to jointly contribute to a better future.

Conventa brings together more than 140 meeting industry providers from South East Europe and more than 300 carefully selected hosted buyers from all over Europe. Conventa has thus far selected 35% of the received applications for hosted buyer status. The biggest part of the selected hosted buyers currently comes from the United Kingdom and Russia (16%), followed by Belgium (11%), Netherlands (10%), France, Austria and Germany (5%). Slovenia is one of the meeting suppliers planning involvement with the event.

Source: The Slovenia Convention Bureau, (CC) Husond