MPI Atlantic Canada member Peter Skakum, president of Tangent Strategies and Skakum School of Selling, is leading a charge to help ease the pressure off salespeople.

Skakum recognizes the stress that members of the world’s second-oldest profession put on themselves day-in and day-out, which is why he has created the first-ever International HUG a Salesperson Month for March this year.

“In preparation for and in celebration of this event, salespeople the world over will become the targets of positive attention. An armistice between buyer and seller will pervade and used car salesmen, the dubious icons of professional selling, shall be removed,” Skakum said in a statement. “International HUG a Salesperson Month shall usher in a new era of evolved selling, globally … an era of mutual respect and admiration between buyer and seller that proudly replaces the outdated, timeworn selling stereotypes with the image of ‘trusted advisor’ in the true spirit of alliance.”

It’s easily one the simplest forms of appreciation those who benefit from salespeople can give to those on the frontlines in charge trying to keep economies and business afloat.