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Social Networking Plays Important Role in Finding Jobs

Thinking of doing some major networking and connecting at WEC this year in hopes of getting a better job (or maybe a job)? Well, new research from North Carolina State University shows that informal social networks play an important role when it comes to finding jobs in both the U.S. and Germany, but those networks are significantly more important for high-paying jobs in the U.S.—which may contribute to economic inequality.

“It is interesting to note that the open market system in the U.S., with minimal labor regulations, actually sees people benefiting more from patronage—despite the expectation that open markets would value merit over social connections,” said Richard Benton, a Ph.D. student at N.C. State who co-authored the research.

The researchers looked at nationally representative survey data from the U.S. and Germany to compare the extent to which people find new jobs through “informal recruitment.” Informal recruitment occurs when a person who is not looking for a new job is approached with a job opportunity through social connections.

The study shows that, on average, informal recruitment is significantly more common in Germany, where approximately 40 percent of jobs are filled through informal recruitment—as opposed to approximately 27 percent of jobs in the U.S.

However, the jobs people find through informal recruitment in the U.S. are much more likely to be high-wage managerial positions. Specifically, in the U.S., the odds that a job will be filled via informal recruitment increase by two percent for every dollar of hourly wage that the job pays.

For example, the odds that jobs paying US$40 per hour ($80,000 per year) will be filled through informal recruitment are about 66 percent better than the odds that a minimum-wage job ($7.25 per hour) will be filled through informal recruitment.

By comparison, the researchers found that wages in Germany did not appear to be linked to how workers found their jobs.

“Ultimately, this suggests that U.S. economic institutions offer greater rewards to sponsorship and nepotism than what we see elsewhere, which could help to explain why inequality is so extreme here.” said Dr. Steve McDonald, an associate professor of sociology at N.C. State and lead author of the paper.

Shaking hands

(Story materials via North Carolina State University.)

Conversation (1)
  • thom singer July 29, 2012

    Your network is the key to finding a job.  Those with good connections always find more opportunities, but creating a network that provides value is more than showing up and collecting business cards.  Too many people think networking is a verb (I am going to go network)... but instead it is a lifestyle.  

    Those who get the leads on those good jobs have usually invested time in cultivating relationships.  This often means helping other find opportunities.  Too few people go out of their way to help others, then are perplexed why their network does not help them.

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