The gamification space is expanding in exciting ways. It's not just a tech thing, or a marketing thing, or a mobile-gaming thing.
It's a people thing.
That's the wonderful heart of an intriguing CNN piece, "Gaming Reality,"
about how gamification has been successfully implemented at the notorious "Angola" prison in Louisiana. The topic specifically addresses the famed prison rodeo and how violent inmates work for years to earn the right to, without practice, jump on the back of a Brahma bull.
Discussed in the context of prisoners earning rewards, it strikes me that "gamification" is just another way to refer to and structure rules. Games necessitate rules, after all. Yet, it feels harsh to think a fun, rewarding concept is actually based in rules.