Hooray, there's an actual research project underway to identify/make sense of the future of storytelling!
I love this idea, but part of me suspects due to how quickly the world of communications is evolving, by the time you finish reading phase one of the research, it'll all ready be dated.
"Immersion, interactivity, integration and impact" is how this first piece begins. As nice as it sounds, the info is, as suspected, most valuable as a refresher for would-be storytellers.
Stay tuned for phase two...
Image (CC) Local Studies NSW