Debra Benton will be the keynote speaker on Smart Monday, Oct. 8 (8:30 - 10 a.m./08.30 - 10.00) at IMEX America, and she will dissect and decode the traits and nuances needed to elevate your presence in the world where you want to be—your authentic self.

We contacted Benton to learn more about her presentation and why you should attend it. 

One+: How do you keep a positive attitude when times are tough?
Debra Benton: Really, what is one's alternative: A bad attitude makes bad things worse; a good attitude makes bad things a little better. Personally I review my year and I ask myself, "So how many bad days did you have in 2012?" If I'm honest with myself it's maybe 2 or 3. So I decide that isn't too bad and say it's okay to add one more at this time. Then I try to make things change. First by telling myself, "Things are better, things are good, etc." 

I might stretch the truth to myself, but it's better than stretching the truth as to how bad things are either. Then I repeat mantra-like "things are good/better" and honestly, in a short amount of time they do get better.

One+: What leadership styles are most effective in today’s business world?
DB: You are a leader today if you 1)excel in achieving your own mission, and 2) affect others in a way so they achieve their mission.

It is not a solo/star act that makes you successful, it's your affect on others. Leaders are made by being pulled up from above as well as pushed up from below. There is not room or tolerance for autocratic/my way or the highway.

One+: What are the key takeaways for attendees of your presentation?
DB: The audience will have specific tools and techniques to be more memorable, impressive, credible, genuine, trusted, comfortable, competent and confident—in how they think, act and interact with people. They will know what it is to stand out and yet fit in.

Want to know more? Check out her recent sneak peak video and webinar.

Monday's general session is sponsored by Loews Hotels.