The following report is from Rob Cotter, a One+ freelance writer, who is attending the Incentive Travel & Conventions Meetings Asia (IT&CMA) in Bangkok, Thailand.
.. and the world’s your meeting oyster"—so the lyrics might have gone had they been scripted during IT&CMA, this year celebrating its 20th anniversary at the Bangkok Convention Center, CentralWorld, with a range of new initiatives.
First up is the new Crowdcomms smartphone app, offering delegates program highlights, information on event participants and a range of guidelines and tips to make business and social event planning and attendance at the event a smooth process. There is also a new Global Networking Zone, bringing together the various and usually detached delegate groups—buyer, seller and media—for enhanced levels of interaction. To spread the good news of each individual event, IT&CMA and CTW have migrated from their shared website to now having their own revamped online homes and, to round everything off for its anniversary, organizers TTG Events have launched a “20... To Be Continued,” coffee-table book reflecting on the show’s journey so far.
With the range of new initiatives at this year’s show allied with its strong business offer, comprehensive learning program and enriched networking possibilities, "One Night in Bangkok" at IT&CMA 2012 looks like it will be delivering even better business opportunities than ever before. The 2,600 delegates from 57 countries/territories are certainly taking advantage of the 850 exhibitors over the three days of the event to find this out, and MPI will be reporting on the success of the show’s initiatives and new MICE developments from within the region.