There’s value beyond morale when permitting casual work
attire. Just ask Japan.
The Super Cool Biz campaign (an effort to reduce energy
usage), from the Japanese Ministry of the Environment (MOE), helped the country
avoid widespread brownouts and blackouts last summer. The challenge was
especially severe as the nation dealt with diminished nuclear energy output
following the March 2011 earthquake/tsunami/nuclear crisis.
Super Cool Biz builds on the MOE’s Cool Biz campaign for the
reduction of energy usage (originally launched in 2005). The campaign includes
recommendations to set air conditioners to 28 degrees Celsius (82.4 degrees
Fahrenheit), encouraging employees to take more summer vacation than usual and
wear super-cool attire (including, at times, Hawaiian shirts and sandals).
As far as many are concerned, that’s green to an extreme.
Next up, we need to apply these lessons to the meeting and event industry—but
innovate, as we always do.
Image (CC) Peter E. Lee – Donald Duck at Disney’s Aulani
Resort in Hawaii