The PCMA conference started strong today with several presentations in the Learning Lounge. Breakfast eating and coffee
downing attendees moved around the room, taking in short sessions in 15-minute chunks. People were excited about the
subjects available. It was good to be offered so many choices, even if one couldn't attend them all.
Having too many choices, though, can be negative, according to Dr. Sheena Iyengar, who spoke in a Masters Series session mid-morning.
"Each of us has it in us to be leaders," said Iyengar, author of The Art of Choosing. "Choice is the most powerful tool
leaders have. To be better leaders, we must study how choices are made and why."
Iyengar, in her calm and even tone, explained how control can affect choice.
"Effective leaders find ways to give employees control over their jobs," Iyengar said. "A leader also exercises control
Leaders, Iyengar says, are choosy about choosing. For example, it's often better to offer two choices rather than none or,
say, six. Finding that right amount of choices to offer can be a constant challenge, or an opportunity, depending on how you
look at it.
"Effective leaders electrify others with the power of choice," Iyengar said.
With so many choices of sessions available at the conference, it's no wonder there's excitement all around.