• Invest in Yourself: A Sneak Peek into The Solution Room

    MPI's European Meetings & Events Conference (EMEC) is quickly approaching, and there's still time to register. I suggest you do, because in addition to all the great presentations and networking, EMEC also offers attendees an exciting session called The Solution Room. It's interactive, peer-to-peer and participant-led session that puts you in the driving seat. 

    In the following video, MPI Knowledge Manager Miranda Van Brück explains during a Google Hangout how and why The Solution Room was created.

  • Social Media Use Can Help You Get Promoted

    I'm noticing more and more meeting professionals using social media tools every day, and it makes my heart go pitter patter. When used well, these tools can accentuate face-to-face relationships. 

    They can also help you get promoted. 

    According to recent Google research on how social tools are being used in the European business world, 86 percent of frequent users have recently been promoted, with 72 percent saying that they are likely to be promoted. Compare those numbers to 61 percent and 39 percent, respectively, of non-users. 

    Furthermore, more than a third (38 percent) of social media users are very satisfied with their jobs compared to 18 percent of non-users. 

    “It says something about the organisation; often a sign of confidence in the employee that they may make free use of Internet and social media, people thrive better in their environment and they will therefore work faster and more efficiently,” said a junior executive frequent user from the Netherlands in the report.

    Social media is primarily about connections, so it's no surprise that companies encouraging social media use are finding success. 

    "High growth companies are also significantly more likely than others to be using social tools to improve quality of work and enhance creativity and innovation, highlighting the role social tools can play in helping employees to generate new ideas and to take a fresh approach to the way they collaborate with colleagues," the researchers said in the report. "Most organisations now appreciate the need to embrace social media to communicate, market and sell; perhaps now is the time for a similar revolution to take place as regards the use of social tools within the workplace; to grab the opportunity to improve and enhance internal processes and attract and retain the best talent."

    Are you a frequent social media user? How do you use the tools? Does your company encourage social media use? 

    (Hat tip to Mamta Saha at TechRepublic for making known the research.)

  • Barcelona Draws More

    The Barcelona Tourism Office recently presented last year's statistics for the meeting industry, concluding that 2011 was a fruitful year for business tourism in Barcelona.

    In 2011, the city played host to a total of 2,283 meetings and 647,693 participants, with 80% of these attendees being international. The number of professional meetings held last year in the Catalan capital increased 6.8% compared to the previous year's results. Following the same upward trend is the number of delegates who attended meetings in Barcelona, which rose 5% compared to 2010.

    Unlike 2010, when conventions and incentives showed the strongest growth, in 2011 the increase in the number of meetings is thanks mainly to the pull of one of its sub segments, that of workshops and seminars, which increased 67.3% on the previous year. Another fact that highlights the importance of this micro sector is delegate numbers which stood at 64,612, almost 50% up on the previous year.

    In addition, other tourism sectors, such as hotels, have directly benefited from this increase in numbers. Meetings held in 2011 generated 2,523,937 overnight stays for the Catalan capital, a 2.6% rise over the previous year.

    Source: MCIntl; Image (CC) Moyan_Brenn

  • EIBTM: Malta's New CVB

    The following is a dispatch from Rob Cotter, a frequent One+ contributor, who is attending EIBTM in Barcelona, Spain.

    Pensively observing the ancient town from the city turrets, the Maltese Falcon that has been its latent meetings industry has decided to swoop and attack its prey with the assistance of the sharpened talons of a newly launched Malta CVB.

    “This is an exciting business; you are expected to provide solutions that can meet the requirements of smaller budgets, greater expectations, shorter planning times and tougher competition,” saidValérie Cabay, CEO for the newly launched CVB. “The MCVB will be able to assist in providing all the key elements that allow for a successful convention or large scale event through the use of its comprehensive website and its bidding system.”

    With strong competition along the Mediterranean coastline—let alone the embarras de richesses of European heartland meetings destinations—the membership-funded CVB hopes to be able to tap the island’s tourism credentials such as its renowned climate, its several millennia of history, good accessibility to the island and a growing range of hotels that include conference facilities as a springboard for international marketing as an attractive large-scale event and convention destination. 

    Time will tell how agile this bird can be.

    —Rob Cotter

  • JMIC Names New President

    Philippe Fournier, president of the International Association of PCO's (IAPCO) and managing director for France, MCI Group, is now president of the Joint Meetings Industry Council (JMIC).

    Fournier has more than 25 years of experience in the meeting industry and has held numerous positions in prominent industry organizations.

    He currently is responsible for MCI's five offices in France and is a member of the Group Management Board; He is also past president of the French Professional Association of Events Communications Companies.

    "I'm delighted to having been appointed president of JMIC at what I believe to be a pivotal point in the organization's history," Fournier said. "There has never been a greater need for good communications amongst international industry organizations as well as the ability to address industry profile issues on a global basis, and we are now starting to do this in a serious way. In saying this, I must pay tribute to my predecessor Leigh Harry who set the stage for much of this progress during his term. My intention is to keep JMIC moving forward in a way that will both serve members of the industry and make our role and accomplishments even more apparent to our respective governments and communities."

  • Slovene Success

    The Slovenia Convention Bureau just announced some high points of its recent MICE marketing campaigns--and upcoming events of note that will surely help drive success for the destination in the turbulent economy.

    Push up Slovenia 3.0 and BeBee campaigns raising the meeting destination profile of Slovenia. The BeBee socially responsible initiative attracted support of 821 international meeting industry professionals and generated broad media attention, followed by publication of 16 articles in the leading meeting industry media. During the year-long campaign the percent of RFPs received by the bureau rose 30.7%.

    IMEX Challenge 2012 will take place in Ljubljana, Slovenia, July 2-4, 2012. IMEX Challenge Slovenia will strive to blend environmental objectives with social causes and create positive outcomes for the host community of disabled children and adults in CUDV Draga. The humanitarian project presents Slovenia as a young meeting industry destination where innovative stories are born and there is interest for stakeholders to jointly contribute to a better future.

    Conventa brings together more than 140 meeting industry providers from South East Europe and more than 300 carefully selected hosted buyers from all over Europe. Conventa has thus far selected 35% of the received applications for hosted buyer status. The biggest part of the selected hosted buyers currently comes from the United Kingdom and Russia (16%), followed by Belgium (11%), Netherlands (10%), France, Austria and Germany (5%). Slovenia is one of the meeting suppliers planning involvement with the event.

    Source: The Slovenia Convention Bureau, (CC) Husond

  • What's up with VAT?

    This PlusPoint exclusive offers a more complete discussion of the global VAT situation than we were able to fit in print in this month's One+. Enjoy!


    WHAT’S UP WITH VAT?
    By Dalia Fahmy

    Value-added tax is the double-edged sword of international meetings. On one hand, who doesn’t want to save 10 or 20 percent on an overseas meeting by getting a tax refund? On the other hand, who wants to deal with all of the rules and paperwork that come with VAT refund claims? That said, planners say they build their international event budgets around expectations of a VAT refund, and some even favor or avoid certain locations based on the tax rate.

    Most countries have some form of value-added tax and rates generally range between 5 percent and 25 percent. In the European Union, the minimum standard rate set by the European Commission is 15 percent. Countries raise and lower their VAT rates quite frequently depending on political and economic circumstances. VAT is often not added to price lists and quotes, but appears on final bills. Planners should always ask vendors in advance whether quotes include VAT and how high it will be. Luckily, many countries refund VAT. Because refund laws vary by country and change frequently, most companies hire specialized firms that help them to reclaim the tax. Large organizations hire top tax advisories such as Deloitte and Ernst & Young, while other clients use smaller specialized VAT recovery firms.

    It’s very important to remember that VAT rules are so complicated and nuanced, anyone seeking advice about this topic should contact a tax professional. Information in this article is meant as guidance only.

    News from Europe
    Earlier this year, new developments came into effect as the European Union attempts to standardize tax regulations among member states.

    The key change has been around the “place of supply of services,” which alters how foreign entities organizing events in Europe are treated. Pamela Spence, secretary for the International VAT Association (IVA), says this has been the biggest change to affect the events industry in recent years.

    Generally speaking, the new rules mandate U.S. corporations that organize events in Europe to collect VAT from their attendees before they can reclaim refunds for VAT payments made to vendors. However, before U.S. corporations can charge VAT, they must be authorized to do so, which means registering for a VAT number in the country where the event is taking place.

    The good news is that rules have not changed for events that don’t collect any revenue. In such cases, companies don’t have to register in advance and can simply fill out the required paperwork and submit invoices for refund at the end of an event subject to the local VAT rules, according to Dieter Kern, vice president at Canada-based InsaTax.

    News from Around the World
    It’s difficult to make generalizations about VAT refund rules in other regions because they vary even more widely. In Asia, countries that allow refunds without a prohibitive amount of red tape include Taiwan, which has a 5 percent VAT and South Korea, which has a 10 percent VAT. In Latin America, rules also vary. Mexico, for example, waives the 16 percent VAT for international conferences, congresses, trade shows and other types of qualified events.

    Cutting Through Red Tape

    Registering for a VAT number and claiming refunds can be painstaking or simple, depending on the country. Countries that make it easiest for U.S. companies include: Austria, Belgium, Canada, Denmark, Finland, France, Germany, Ireland, the Netherlands, Sweden, Switzerland and the U.K. Countries that make it particularly difficult include Bulgaria, Lithuania, Latvia, Poland, Romania, Slovenia, Slovakia and Turkey. Countries that lie somewhere in the middle include Iceland, Japan, New Zealand, Norway and South Africa, IVA’s Spence says. Some countries offer no VAT refund at all to American companies, because they argue that the U.S.—which has no value-added tax at all—doesn’t reciprocate the generosity.

    To make things more complicated, not all countries refund VAT on the same items, according to Britta Eriksson, president & CEO of California-based Euro VAT Refund. France, for example, doesn’t refund taxes paid on hotel rooms or food, but will refund tax charged by the venue. At the other extreme, Sweden refunds VAT paid on virtually any invoice. In most countries, tax paid on incentive trips is not refundable because incentive trips are considered a leisure expense, not business.

    In order to take the guess work out of the VAT puzzle, Thomas Reiser, executive director of the International Society on Thrombosis and Haemostasis (ISTH), says his organization calls authorities in the relevant country before planning an event, in order to be absolutely sure about the rules. Even though ISTH uses a large accounting firm to help it obtain the refund, Reiser says calling authorities directly helps give him peace of mind.

    “It’s the only way to be on the safe side,” Reiser said.

    That said, not every organization makes the effort to reclaim VAT. Symantec’s Global Event Marketing Manager Ashely Muntan, CMP, says the financial benefit of reclaiming the tax is sometimes too small to make a significant difference to the company’s event budget.

    “For a company like Symantec, by the time you collect all the invoices, submit the paperwork, track it for three months, finance may find that a write off is more worthwhile,” she said.

    Image: Creative Commons (CC) International-critics

  • Dinner in Brussels, Breakfast in Bangkok

    The following is a dispatch from Rob Cotter, a frequent One+ contributor, who is attending the IT&CMA conference in Bangkok, Thailand.

    At this yearʼs IT&CMA event, Thai Airways International announced a new route connecting Bangkok to Europeʼs leading MICE destination and capital of Belgium, Brussels. Starting on November 17, it will be the only carrier operating non-stop flights to the heart of the European Union.

    “We anticipate the international communities in Thailand and the European Union will appreciate the advantage of the direct route,” said Ruangyos Pamon-Montri, vice president of the sales and distribution department for Thai Airways International. “We have made it that much easier for the leisure travelers to expand their travel beyond Bangkok and Brussels.”

    In addition to this new route, the airline also announced that they will be adding three super jumbo Airbus A380s to their fleet by the end of 2012 and have recently begun to operate a new sub-brand airline—THAI Smile Air—offering more choice and increase levels of passenger luxury.

    The national carrier is following their forward track for growth and expansion: should you need a tropical break after a heavy meeting at the heart of the EU, Thai Airways can whisk you off and have you there in time for breakfast.

    —Rob Cotter

  • ExCel London Wins Major Award

    ExCeL London has been crowned UK Venue of the Year at this year's coveted AEO (Association of Exhibition Organisers) Excellence Awards. ExCeL London's owner ADNEC (Abu Dhabi National Exhibitions Company) also won International Venue of the Year.

    "This is another fantastic achievement for the team at ExCeL and ADNEC," said David Pegler, managing director at ExCeL London. "Coinciding with us marking the ICC's first birthday, this is genuine testament to the world-class facilities we offer and highlights how the new event space can increase event organizers' meeting and conference event options even further. Our ambition is to be Europe's leading convention center and with continued investment in our infrastructure we shall continue to boost London's appeal as a leading events and business destination for domestic and international events."

    The AEO Excellence Awards is the flagship ceremony for the live events and exhibition industry. Attended by more than 1,200 professionals, the awards are considered to be the industry's own Academy Awards.

  • Lufthansa Expands to Gatwick

    Lufthansa is launching flights to London Gatwick, the airline’s eighth destination in the United Kingdom, in October. The German carrier will serve the U.K.’s second-largest airport twice daily, connecting it with Frankfurt and to Lufthansa’s global network. The route will be operated by a Boeing B737-500 with 120 seats in Business and Economy Class.

    “The new service to a third London airport will enable us to offer an attractive alternative for passengers flying to London,” said Kay Kratky, a member of the Lufthansa German Airlines Board. “The city’s second-largest airport will also be of interest to leisure travelers who wish to visit the south of England and its impressive coastline.” 

    With the introduction of flights to Gatwick, Lufthansa will increase its weekly services from Germany to the U.K. to 455. This winter, in addition to London Heathrow, London Gatwick and London City, Lufthansa’s UK route network will encompass Birmingham, Manchester, Newcastle, Edinburgh and Aberdeen.

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