If you were to look at any organization’s DNA, you’d see that surveys at its foundation. While not the sole driver of life, surveys are a strong part of an organization’s success and push for progress.
“Surveys are important to MPI (and associations in general) as they are a good way to learn from our membership in order help us improve,” said Marj Atkinson, MLS, CRP, MPI’s manager of research. “MPI’s goal is to serve our members—and if something needs improvement or if is going well, we need to hear about it.”
A membership satisfaction survey is just one way to accomplish this, she says.
“We conduct surveys to gain feedback on what members need, such as educational content, opinions on our live events and how well they like some of the services we provide,” she said. “Online surveys are a relatively quick way to get a pulse on our membership.”
MPI recently sent out our annual membership survey, and we encourage everyone to complete it. By participating, you’ll personally be entered in a drawing to receive a free one-year membership extension.
Let us help you become successful. That’s what we’re here to do.
“Hearing from our members has allowed some significant adjustments in the past,” said Randy Crabtree, MPI’s membership marketing manager. “It represents a key listening tool for us to ensure we are delivering value to the MPI community.”
Remember, the survey only takes a few minutes to complete; however it will provide MPI with a great deal of valuable feedback that will last a long time.