A new survey of 350 business travel buyers reveals that 53 percent are now responsible for meetings spend, but only 55 percent still lack a strategic meetings management policy. The survey was conducted by the Business Travel and Meetings Show, as reported by Conworld.
This will surely change in 2011, as meeting professionals must embrace "smarter" meetings. In the first One+ article in our FutureWatch 2011 feature series, meeting pros discuss the importance of planning events that are well-targeted in terms of size, location, content and attendance, as well as the need to quantify meetings-derived ROI.