The GBTA Foundation, the research and education arm of the Global Business Travel Association (GBTA), in partnership with the Strategic Meetings Management Taskforce and StarCite Inc., recently announced the launch of the Strategic Meetings Management (SMM) Maturity Index. The SMM Maturity Index allows companies to accurately identify the developmental progress of their SMM programs and provides a prescriptive report of recommendations for further improvement.
“The SMM Maturity Index will drive the meetings industry forward by bringing invaluable know-how to organizations at every step along the path toward a best in class program," said Daphne Bryant, executive director for the GBTA Foundation. "We’re excited to build on the success of the SMM Maturity Model to launch the next evolution of this essential industry framework.”
The SMM Maturity Index will help companies gauge the progress of their SMMP across 13 categories including strategy, data analysis and reporting, policy, approval, technology and sourcing/procurement. Recognizing that each SMMP is as unique as the organization which implements it, the SMM Maturity Index takes differing approaches into consideration and is based on best-in-class models.
“Having been there for the earliest beginnings of the strategic meetings management profession, it is inspiring to see how far we’ve come with the creation of a new tool that will further standardize best practices and help companies achieve great SMMP results,” said Kevin Iwamoto, vice president of enterprise strategy for StarCite. “Companies will benefit tremendously from the clear guidance and benchmarks the Index provides.”