Canadian Economic Impact Study
In 2008, The MPI Foundation released findings of the first research study ever conducted on the economic impact of meetings in Canada. The study provides data on industry revenues and delegate spending in the Canadian meetings and events sector, and on the direct and indirect benefits that the sector contributes to the Canadian economy.
Funded by the MPI Foundation and conducted by Maritz Research Canada and the Conference Board of Canada, this is the first study to utilize the United Nations World Tourism Organization’s measurement model, which permits quick and accurate comparisons of meetings industry performance against other industries and the economy as a whole. Coherent definition of the “meetings sector” will lead to greater recognition of meetings and events as an economic driver.
UPDATE
On November 9, 2009 the MPI Foundation released an Update to the study that further validates the importance of meetings in Canada.