On the show floor, the Executive Meeting Center accommodated a schedule of content experts on a series of topics. Thought leaders discussed best practices and solutions. Solution experts demonstrated products, and industry experts answered questions. SAP leveraged the significant intellectual property of its internal experts.

At the hands-on areas, delegates received "demo guide" experiences—an idea inspired by a concept Apple uses in its retail stores. Alternatively, delegates used touch-screen kiosks near session theaters to download videos and topical assets.