The SAP ecosystem is a network of more than 10,000 partners that help SAP customers build and deploy solutions that address unique business needs. The ecosystem encompasses a virtual community network of more than 2 million active members that help customers engage with partners, other customers and SAP experts.

Ecosystem partners were critical participants at SAPPHIRE NOW. Customers benefit by seeing how partners can help them with business solutions and field sales benefited as partners told the SAP story. Reps drew upon ecosystem experts to support the customer sales cycles. Partners benefitted from exposure to SAP's customers and prospects.

These partners conversed with customers in theater presentations and panel discussions across the show floor, participated in microforums and taped programs in the broadcast center. There was an ecosystem content track. In the EcoHub, partners engaged in consultative conversations with customers.