Two broadcast centers (one in Orlando and the other in Frankfurt) dominated the show floors. They were encased in glass—a metaphor for SAP's transparency.

In addition to a control room, each center housed three studios.

The keynote studio broadcasted presentations from the local floor and between EMEA and North America.
The anchor studio featured presentations from SAP colleagues and interviews with customers, partners, analysts, authors and journalists.
The conference room studio hosted press conferences and special sessions between EMEA and North America.

Each of the eight SAP broadcast programs had logos, intros, outros and commercials. Professional newscasters hosted guests—SAP employees, senior executives and outside experts. During the overlapping three hours when Orlando and Frankfurt were both live, interviewers and guests in one location linked to counterparts in the other location.

Intelligence Note:

The results and ROI justified the investment in customized content sharing and "wow" factor. The use of broadcast studios and programming created the kind of radical connectivity that was a major design objective for the event. But not every video has to be broadcast quality or available in real time to another event. Run pre-recorded shows on video monitors and use prosumer video cameras and YouTube to broadcast content to physical and virtual participants.