- Global Hybrid Design
- Video Wall
- Cultural Differences
- Shorter Speeches
- Experts On Demand
- Light and Sound
- Leadership Forum
- The Broadcast Effect
- The Virtual Experience
- Social Media Ambassadors
- Content News Team
- Social Media Strategy and Results
- Meet Our Customers
- Free the Press!
Transform the Brand
January 2010 the marketing goal is clear: Show the world that SAP is an amazing company, influencing market perception of the SAP brand and its transformation with a revolutionized event.
SAPPHIRE NOW must show customers SAP is relevant, innovative and essential. Company leaders have a single goal: internal and external stakeholders must leave thinking "SAP is an amazing company."
A full brand transformation takes time (as many as three years), but SAP wants 30 percent of its event transformation accomplished in one year.
To achieve this goal, executives will combine the company's two SAPPHIRE NOW events (North America and EMEA) and extend the online experience through multiple channels.
The new SAPPHIRE NOW will be more engaging and conversational. In addition, delegates will customize their experiences to get content when and how they want to receive it.
| Audience | Internal and external stakeholders |
|---|---|
| Objective | Pipeline acceleration; Brand transformation |
| Message | SAP is innovative, relevant, essential |
| Medium | Connected, hybrid event with broadcast quality content and conversation |
| Measurement | Pipeline movement and brand perception, intent to act |
| Competitive Environment | Competitors moving quickly |