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Business Value of Meetings Study Executive Summary



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You want to prove the business value of meetings (BVOM), but want to know if the process is cost- and value-effective. Unfortunately, there’s no industry consensus, according to new research supported by the MPI Foundation and AIBTM. In fact, BVOM varies widely by meeting types, as do its measures and their uses. And while BVOM is always considered in terms of contribution to company success, that contribution is seldom expressed as ROI.

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