Meeting Professionals International, the premier global association community for meeting and event professionals, believes in the unequalled power of events and human connections to advance organizational objectives.

Webinar: Using Webinars to Engage Prospects

Date:  July 12, 2012
Start Time:  12:00 PM CST
Presenters: Ken Molay, President of Webinar Success
Member Price: FREE
Web Connect Price:  FREE
Non-Member Price: FREE

Marketing webinars can build sales leads and generate enthusiasm for your products and services. But only if you work effectively with your audience. The alternative is an event that drives potential customers away. Learn the tricks of effective marketing presentations in this session.

Ken Molay, president of Webinar Success, presents tips to help you engage prospects in marketing webinars. You set a tone for interaction with your prospects from initial promotion and marketing of an event through registration and pre-event communications. Your presentation content and the way you deliver it determines whether your audience will advance along the sales cycle or drop out of your opportunity list. And post-event communications reinforces the impression they have of your company and competence.

Learn how to:
* Prepare, produce, and deliver marketing webinars that build enthusiasm among your target prospects.
* Find out what mistakes companies often make in their marketing webinars and discover easy ways to avoid them.
* Enjoy greater responsiveness and participation by your prospects, leading to easier sales communications and higher conversion percentages.

This seminar is appropriate for producers and presenters of business marketing webinars. It is valuable for those currently using webinars in their business and for those just getting started with webinars as a new marketing channel. A live question and answer session will let you guide the session to concentrate on topics of the most interest and benefit to you.

NOTE: Upon registering for a webinar, you will receive a confirmation for your order.  A separate e-mail will be sent to you 24 hours prior to the webinar start time providing you with the webinar log on information/link.  To ensure delivery to your inbox (not to bulk or junk folders) and automatic loading of graphics, add webinars@mpiweb.org to your address book.