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Certificate in Meeting Management (CMM)

An MBA-level executive education program for meeting professionals with more than seven years of experience, including a minimum of three years in management positions.


Upcoming CMM Program:

May 23 -26, 2017
Doubletree by Hilton Hotel Golf Resort
Palm Springs, CA



Apply before April 15
Registration Deadline: April 23


Cost:

  • $2,499: MPI or GBTA Member Registration Rate
  • $2,999: Non-Member Buyer or Supplier - Membership Bundle (includes 12-month MPI membership)

Apply for MPI 's CMM


CMM is brought to you by




CMM Program Education Content Provider


What They're Saying


TAYA PAIGE,
CMM


"The CMM Program is the pinnacle of management training for those interested in taking their careers to the next level. It is taught by world-class business professors, and the program allows for a deep dive with your industry peers to help apply the curriculum to the meetings and hospitality industry. It is an experience that leaves you energized to improve personally and professionally, and to inspire change within your organization and the industry."


TYRRELL JOINER EILAND,
CMM


"CMM is a credential any legitimate meeting professional should work toward completing. The training will set you apart and hotels and other vendors in the industry may respect you more for these three initials behind your name."

See the full registry of CMM graduates >

CMM Program Overview

To achieve the CMM, you must complete three distinct phases:


Phase I
3.5 day on-site immersion program comprised of rigorous business education courses delivered by university professors in an interactive and participatory learning format.

Phase 2
A virtual boot camp comprised of on-demand offerings focused in both meeting management and business travel management; the requirement is to complete eight (8) hours of online education.

Phase 3
Development of an independent work-based, business case study project to be completed within two months following Phase I. The goal is to develop a specifi c “case” and an “action plan” demonstrating your ability to use business-focused learning to solve a practical, industry-related challenge or capitalize on an opportunity.


Program Objectives

  • Develop a data analytic strategy to measure and report on the business performance of your meeting or meetings portfolio
  • Explore communication strategies to better explain to stakeholders the value of aligning business goals and meeting(s) objectives
  • Gain exposure to financial statements and how business transactions affect organizational decision-making
  • Discuss the basics of building a budget, then analyze the difference between actual results and budgeted performance
  • Identify how to apply best practices to mitigate risk and limit liability through legal or contractual avenues
  • Apply a deeper understanding of strategic negotiation and sourcing to influence outcomes and impact the cost, quality, and performance of your meeting(s)
  • Explore new models for optimizing process improvement and policy/regulatory compliance
  • Gain insight into personal management styles and the skills necessary to be successful when managing teams, suppliers and outsourced services
  • Demonstrate leadership in change management through creation and analysis of a work-based case project