MPI Blog

Industry News

Receiving Diverse Education from Two Different Disciplines

GF_Ed1_11_18

The SITE + MPI Global Forum, 12-14 Jan. in Rome, offers literally dozens of education sessions that represent the best of both organizations. Here is the lineup over the next three days.

Friday, 12 January
09:00-13:30       
IMEX-MPI-MCI Future Leaders Forum
Room: Cavalieri I
The Key Event for Career Development in the Meetings and Events Industry: The Future Leaders Forum has been developed to encourage students to start a successful career in the industry. The joint initiative by IMEX, MPI and MCI has taken place globally since 2003. Gain a deeper understanding of the industry and take the next step in your career: Connect and network – Be Inspired – Get Industry Insights – Showcase your creativity.
Speaker: Jessie States 

09:00-13:00
MPI Academy Certificate session - Women in Leadership: Executive Leadership Skills
Room: Ellisse
Women play key roles in the hospitality and meeting industries, but many find it challenging to move into leadership positions. In fact, recent studies show that women are 28 percent less likely to get an executive-level position if they possess the skills that make other job applicants attractive candidates for CEO, COO, CMO and CFO positions. In this four-hour course, we’ll examine why this is, what you can do about it and help you create a personal action plan to overcome some of the common career obstacles women face.
Speaker: Angeles Moreno

10:00-16:00       
Artist & Life Painting
Delves into the life of count Arvedo Arvedi, who was born in Verona in 1964 and lived in his family villa where he learned the art of painting. For many years he cultivated this passion through meeting and hosting local and international artists such as Piera Legnaghi, Eugenio Ferrari and Jordi Pedrola.

15:00-16:15       
First Timers and Learning Groups Orientation
Room: Cavalieri I
Is it your first time at an MPI or SITE conference, or are you attending on your own, or both? Whether you are new to MPI or SITE, a first-time attendee or a veteran of many years, MPI and SITE have designed a must-attend First Time Attendee orientation session for anyone who is eager to get the most out of their time at the event.
Speaker: Astrid Pruitt

16:00-17:15       
Opening Plenary Session: A Day in the Life of Rome
Room: Salone Dei Cavalieri 3 & 4
16:00-17:15       
From Da Vinci to Valentino, geniuses have flocked to Rome for inspiration and sensations that embody originality, creative thinking and making history. The Global Forum kicks off with a local keynote who will bring the destination to life and fascinate the attendees with enchanting tales of our environment. A day in the life of Ancient Rome - Alberto Angela: The year is 115 AD and Imperial Rome is at the height of its power. Admired in his native Italy for his ability to bring history to life through narrative, Angela will open up the ancient world and take you on a journey back in time for you to experience a day in the life of ancient Rome.


Saturday, 13 January

07:00-08:00       
Introduction to Mindfulness Meditation
Room: Raffaello at Cavalieri
Mindfulness meditation represents a systematic framework and process for cultivating mindfulness in daily life by intentional and sustained practice, a mental training to manage stress, tiredness, thoughts, emotions, behaviors to impact on our health, well-being, physical-mental status. Comfortable attire suggested.
Speaker: Stefano Ventura

08:00 -08:45      
Learning Groups - Getting the Most out of your Global Forum Experience (Part 1)
Room: Ellisse
Twice daily sessions—one at the start of the day and another towards the end—are for everyone who wants to make the most of their time at Global Forum and connect to their purpose for being there.
Speaker: Astrid Pruitt

09:00-10:00       
Saturday Morning Plenary Session - The Medici Effect: Unleash Creativity and Innovation
Room: Salone Dei Cavalieri 3 & 4
Featured keynote Frans Johansson will enable you to tap into the genius of industries and cultures intersecting in Rome for Global Forum and will make our tagline: Connecting Event & Incentive Professionals come alive with his “The Medici Effect” talk.
Speaker: Frans Johansson

10:15-11:15       
Executive Master Class - The Medici Effect in Action - Part 1 (SESSION FULL)
Room: Terrazza Monte Mario
This Master Class will put into practice Plenary Session Speaker Frans Johansson’s ideas about how to drive innovation by intersecting diverse fields, disciplines and industries. Attendees will work through a series of tools and exercises that can be applied immediately to existing meeting and event challenges where a creative lens is desired.
Speaker: Kristian Ribberstrom

10:15-11:15       
MPI—The Unspoken Approach to Optimal Sales Results: How To Deploy a Winning Mindset
Room: Caravaggio
How to build a consistent and sustainable sales pipeline, what that looks like and how to take a more proactive approach to revenue generation. The root causes for underperforming sales departments, and what you can do about it.
Speaker: Amy Infante

10:15-11:15       
SITE—Getting into the Business of Understanding Incentives
Room: Michaelangelo III
A panel of incentive travel industry experts shares best practices on building and executing exceptional incentive programs, market trends, selling to the incentive travel market and making the business case for incentive travel. Our panel will focus on the unique differences between incentives and meetings, as well how the two types of events complement each other in an overall event strategy.
Moderator: Eda Ozden
Panelists: Cate Banfield, Fiona McGrory

10:15-12:45       
MPI—Designing Meaningful Human Experiences
Room: Terrazza Monte Mario
This workshop will introduce you to the world of Experience Design: the practice of designing services, events and environments with a focus placed on the quality of the user’s experience. If you are ready to explore how experience design methods can transform your product or service and offer more meaningful and engaging experiences, then this is a workshop that you won’t want to miss.
Speaker: Astrid Pruitt

10:15-11:15       
MPI—Trends and Innovations in Technology for Meetings & Events
Room: Ellisse
1. Participants will gain an overview of the latest event technology tools available. 2. Participants will understand the advantages and pain points that come with implementing these new technologies. 3. Participants will be able to evaluate which technology tools to invest in and the resources needed to integrate into their meetings and events.
Speaker: Miguel Neves

10:15-11:15       
SITE: Slow Travel: A Model for Developing Sustainable Tourism Offers Through the Valorization of the Culture
Room: San Pietro
Behind every place are stories, gastronomic traditions, artisanal flavors and time-honored practices, preserved by women and men whose identities and cultures have been constructed over centuries. Slow Food Travel offers a new model for tourism, made up of meetings and exchanges with farmers, cheesemakers, herders, butchers, bakers and winegrowers.
Speaker: Federico Mattei

10:15-11:15       
SITE—Selling to the Incentive Market: Business Communications Around the Globe
Room: Michaelangelo I
Explores what it means to do business in the same industry across three different continents. Led by an expert panel of speakers from all over the world, this session will explore those nuisances, the dos and don’ts, and give you a framework to do business globally in the incentive travel arena.
Speakers: Merina Begg, Christine Erickson, Anup Nair
Moderator: Margherita Franchetti

11:45-12:45       
Executive Master Class - The Medici Method - Part 2 (SESSION FULL)
Room: Terrazza Monte Mario
This facilitated experience combines core approaches from THE MEDICI EFFECT and THE CLICK MOMENT with extensive empirical observations over many years with 25,000+ people around the world. Organizations have relied on the MEDICI METHOD for strategic planning; ideation of new products, services and approaches; and tackling persistent team challenges in a powerful new way.
Speaker: Kristian Ribberstrom

11:45-12:45       
Storytelling Master Class
Room: Michaelangelo III
Storytelling is a core skill for today’s business people. Your Global Forum Emcee David Pearl will dive into the subject of Storytelling and you will learn how to improve your ability to craft and tell powerful stories that galvanize and engage. For two decades David has been helping business leaders around the world master the art of story—not just to describe what’s happened, but to shape what happens next.
Speaker: David Pearl

11:45-12:45       
SITE Index & European Impact Study
Room: Michaelangelo I
The SITE Foundation partners with J.D. Power and the IMEX Group to conduct its annual SITE Index survey. Join us to learn about the latest trends and observations in the incentive travel industry. We will examine internal and external challenges to the industry and how they will impact our work. We will also preview the European Impact Study.
Speakers: Krzysztof Celuch, Padraic Gilligan, Rhea Stagner

11:45-12:45       
MPI-SMART Collaboration - How to Exceed your Targets by Collaborating with your Competitors
Room: Caravaggio
To ensure growth and development of your organization, SMART collaboration can contribute to developing more opportunities and creating better competitive advantages. Many surveys show that networks and partnerships make you more successful, if you do them right. Learn how to have a successful network and strategic collaboration, and how to adjust an existing network to work on the next level.
Speakers: Steen Møller, Majbritt Sandberg

11:45-12:45       
MPI—Emergency Preparedness for Meeting & Events - Are your Attendees at Risk?
Room: Ellisse
Your No. 1 job as a meeting or incentive professional is not driving business results, designing “wow” experiences or creating business exchanges—it’s ensuring the safety and security of your delegates, participants and attendees. But globally, 50 percent of meeting professionals don’t even have a risk management plan in place. Understand the different kinds of risks you need to prepare for, discover what questions you should be asking your meeting and incentive partners and vendors and find key insights and takeaways from global organizations that are keeping their events safe, one attendee at a time.
Speaker: Jessie States

11:45-12:45       
SITE—The Journey of Women in Leadership in Our Industry
Room: San Pietro
This session is an updated conversation about today’s women in leadership with a gender-inclusive conversation to discuss the journeys of executive women in our industry. The approach is an educational session with a modern twist on a panel. Each panel member will give a five-minute TED Talk-style speech about something that has impacted their journey as a woman in leadership. After everyone speaks, they will all be on stage for a facilitated panel discussion to continue the conversation and answer questions.
Speakers: Rhonda Brewer, Annamaria Ruffini, Tina Sampson

14:45-15:45       
SITE—Maximize Your ROE, Return on Events
Room: Michaelangelo I
ROI is not just a ‘buzz word,’ but a way of life for all marketeers and event organizers. As one of the largest marketing tactics available to a company, live events demand huge investment of time as well as money. To justify continued investments in your events it is becoming more and more critical to prove ROI. Join this session to learn some best practice ideas for how you can measure your ROI effectively and in turn increase your ROE - return on events.
Speaker: Matt Howarth

14:45-15:45       
MPI—From Event Design Thinking to Event Design Doing
Room: Cavalieri I
Do you: Want to apply Event Design thinking into Event Design doing? Want to experience how participants can map out the design of an event we all know in less than 60 minutes? Want to get familiar with #EventCanvas basics? This session will show you a hands-on method to map out any event using the visual #EventCanvas. As a participant you will be facilitated through the process. Analyzing stakes, design and discover the Event Design methodology that is used by leading organizations to create events that mater.
Speakers: Gerrit Jessen, Angeles Moreno

14:45-15:45       
MPI—How to Design and Execute a Winning Site Inspection
You’ve planned a killer site inspection, leaving nothing to chance, and in 90 minutes time you’re certain you’ll be sipping champagne with the client, the business secure. The client suddenly materializes in the lobby and you wave at her in giddy anticipation. You open your arms to welcome her warmly and just then the fire alarm goes off. This session teaches attendees how to deal with challenges like that.
Speakers: Patrick Delaney, Padraic Gilligan

14:45 -15:45      
MPI—Let’s Talk: Safety & Security Solutions
Room: Leonardo
Safety and security are top of mind for both meeting and incentive professionals, who share the role of ensuring that attendees not only learn, engage and/or enjoy, but also walk away physically and mentally unharmed. Yet we continue to have siloed conversations about existing and future risks and best and next practices for overcoming, safeguarding and mitigating dangers, hazards and liabilities. Join us for this frank conversation on security-based uncertainties, and brainstorm and share solutions together.
Speaker: Jessie States

14:45  -15:45     
SITE—Neuroscience of Influence and Decision Making
Room: San Pietro
Our brain selects information based on our motivations and needs. In this session we will leverage results from recent neuroscience research on how the brain organizes information and impacts expectations and our motivations. We will explore a model that identifies five key motivational drivers for human behavior and decision making.
Speaker: Janet Sperstad               

14:45-15:45       
5 Simple Steps to WIN BIG in the Incentive Market
Room: Michaelangelo III
Most sales processes do not match how the planner buys in this market. Ciara Ann Feely has developed the Steps to WIN™ Program, which shows you how to align your sales process to the planner’s buying process. She is the author of a book on the topic, has interviewed hundreds of planners and shares their perspective in this session. We will look at your sales your approach to this market from the planner’s perspective. Understanding the steps your potential clients take in order to buy will help you to WIN a lot more business. In this session, we will look at your approach to this market from the planner’s perspective—which is a very different perspective to what most venue sales people are trained in. This will be an interactive session, so bring a pen and paper.
Speaker: Ciara Ann Feely

16:00-17:15       
Saturday Afternoon Plenary Session: Storytellers Part 1
Room: Salone Dei Cavalieri 3 & 4
We often look outside of our own industry for inspiration and knowledge, but some of the most powerful stories come directly from our community. At Global Forum 2018 these stories will get an opportunity to get told from the main stage. Join us for “Storytellers,” where professionals just like you will share their story. This session will be kicked off by professional Storyteller and your Emcee David Pearl, sharing “Story for Leaders” that will teach you the must-have techniques to create a compelling story and deliver it with power. Other storytellers will be Kazzandra Grové and Sam McNeill.

17:30-18:15
Learning Groups - Getting the Most out of your Global Forum Experience (Part 1)
Room: Ellisse
Speakers: Astrid Pruitt                   


Sunday, 14 January

08:30-09:15       
Learning Groups - Getting the most out of your Global Forum Experience (Part 3)
Room: Ellisse
Learning Groups are a three-day program of short, twice daily sessions—one at the start of the day and another towards the end, kind of like bookends—for everyone who wants to make the most of their time at Global Forum and connect to their purpose for being there.
Speaker: Astrid Pruitt

09:30-10:45       
SITE—Why CSR Elements in Asia Drive the Need for Incentive Travel
Room: Michaelangelo III
American Express M&E and CWT M&E Global trend reports indicated that companies are placing a stronger emphasis on CSR activities as a way to retain the next generation of talent. The CSR activities in Asia achieve stronger emotional engagement and potentially obtain stronger approvals amongst the millennials. In this session, learn from experts from Asia how they use CSR elements to drive incentive travel conversions over traditional conferences.
Speakers: Nooch Homrossukhon, El Kwang, Naveen Rizvi

09:30 -10:45      
MPI: Designing Innovative Events
Room: Leonardo
Why do participants attend an event? And how can we design an event that meets their expectations? Designing Events is a new scientifically tested method to easily design innovative events that matter. Our newly developed event cards inspire organizers to create meetings that rock.
Speaker: Lukas Zenk

09:30-10:45       
MPI—How to Create Value on the Trade Show Floor
Room: Caravaggio
An exhibitor’s most critical asset is the booth staff. Fancy booth design, the best giveaways, it all doesn’t matter when your booth staff doesn’t know how to create meetings on the floor. Join trade show expert Åsa Dahlqvist, who will guide you through common booth staff mistakes and how to avoid them.
Speaker: Åsa Dahlqvist

09:30 -10:45      
Digital Strategy and Engagement for Business Events
Room: Ellisse
This session guides participants on how to develop a digital content strategy that delivers the right message to the right people at the right time for each of the phases of events across the web and social media platforms.
Speaker: Miguel Neves

09:30-10:45       
MPI—Let’s Talk: Responsive & Inclusive Experience Design
Room: Leonardo
Creating a welcoming meeting or incentive experience for diverse audiences takes mindful and deliberate execution on the part of event organizers, who must account for assorted and at times incongruous audiences. From race and ethnicity to gender, sexuality and religion, how do meeting and incentive professionals prepare for the diversity of their audiences to ensure that every individual feels welcome? Join us for this frank conversation during which we create solutions for ensuring that our events are inclusive, warm and safe experiences for all participants.
Speaker: Jesse States

09:30-10:45       
SITE—The Role of Creative Communications and Social Selling within the Incentive Travel Industry
Room: San Pietro
The incentive travel industry is an industry where relationships are key to success. When faced with challenges within our professional capacity, we often look for advice and guidance from within the industry. What happens, however, when we look for advice from outside our industry? In collaboration with Paul Condron, a creative director and photographer based in Ireland, KL Communications set out on addressing key topics within the global incentive travel industry but from an external perspective. The purpose of this work was to establish recommended practices for incentive travel professionals regarding communication and online identity that may not have been considered previously and is based on real life experiences gained during the setup of two incentive travel industry businesses within a 12-month timeframe.
Speaker: Ken Lyons

09:30-10:45       
SITE—Identifying, Prioritizing and Classifying Incentive Program Stakeholders
Room: Michaelangelo I
Stakeholder support is key to any project’s success. Yet research shows that most project managers do not do a good job of identifying, much less effectively managing relations with key stakeholders. This course will help you identify, prioritize and classify incentive program stakeholders in order to better ensure the success of your programs.
Speaker: Philip Eidsvold

11:15-12:30       
Sunday Plenary Session - Storytellers Part 2
Room: Salone Dei Cavalieri 3 & 4
Joëlle Sarrailh and her team at C2 Montréal design labs that help participants get out of their comfort zone to think about big issues from a unique perspective as well as workshops and masterclasses—experiences where the content of partners, experts and presenters is transformed into a collaborative learning experience. Joëlle believes there’s no bad idea, there’s no subject that can’t become a participatory conversation and no problem that can’t be tackled through thinking together in a solutions-oriented way. Following Joëlle’s story, Aoife Delaney will present “The Challenge of Staying Sane and Successful.” What do we all fear? That we will have regrets that will stay with us through our lives. I don't know of any mom (and more and more these days, dad) who wants to run the risk of not creating a special bond with their family as they grow up.
Speakers: Aoife Delaney, Joëlle Sarrailh

13:45-14:15       
Learning Groups - Getting the most out of your Global Forum Experience (Part 4)
Room: Ellisse
Speaker: Astrid Pruitt

14:30-15:30       
MPI Business Update and Open Forum
Room: Leonardo
Whether you are a new or longtime member, you are invited to MPI Business Update to have an open and candid discussion about the current state and future of MPI and our industry. During this interactive session, attendees will have the opportunity to converse directly with Paul Van Deventer, MPI President & CEO; Amanda Armstrong, chair of the MPI International Board of Directors; Darren Temple, MPI COO; and Miguel Neves, head chef of Social Media Chefs Ltd. Bring your questions and don’t miss out on what promises to be a lively discussion!
Speakers: Amanda Armstrong, Miguel Neves, Darren Temple, Paul Van Deventer           

14:30-15:30       
MPI: Stop Commoditization in its Tracks!
Room: Caravaggio
Are you becoming frustrated by always competing on price, and feeling like your features and benefits don’t really resonate with prospective customers? Would you like to know why your customers focus so heavily on price and seem to view your hotel as a commodity, pitting you up against who they perceive to be similar choices? In this session we will dive into the reasons the process has become so transactional, and how to overcome this with practical tips proven to win contracts and earn loyal customers.
Speaker: Amy Infante

14:30-15:30       
SITE—Risk Management for Meetings & Incentives
Room: Michaelangelo III
Meeting and incentive professionals face a wide range of risks every day and can either manage those risks through a proactive approach or ignore them and hope that nothing happens. No matter what your experience level, this session will give you practical, easy-to-implement tools to understand and manage risk.
Speaker: Grant Snider

14:30-15:30       
MPI—Instructional Design - A Blueprint for Creating Engaging Content from the People Behind C2
Room: Terrazza Monte Mario
The C2 collaborative experience team has developed a clear and engaging method to co-create content with partners and experts worldwide. Learn how to help your partners turn their presentations into an active, playful, engaging experience. Joëlle guides us through the step-by-step process to creating meaningful content experience and putting ideation theories into practice.
Speaker: Joëlle Sarrailh

14:30-15:30       
If “Culture Eats Strategy for Breakfast” Then How Do You Build a Successful Brand?
Room: Ellisse
Speakers Delaney and Gilligan are lifelong friends who started to work together within the meeting and event industry in 1994. Over 20 years they took a two-man Irish-based DMC to a 100 destination global organization with total revenues of well in excess of $100 million. During that time, they made a lot of small and big mistakes and therefore learned the importance of strategic planning, of agreeing on short--, medium- and long-range goals and of establishing matrices for measurement. However, they also learned the overriding importance of culture and the need to express this with clear, concise mission, vision and values statements. They also learned, above all, that culture needs to be lived and modelled daily, particularly by the leadership in the organization. Sit back and relax while you listen and learn from this incredible story and walk out of this session feeling energized, enthused, motivated and able to identify the positive and negative aspects of your own corporate culture and how to go about addressing those.
Speakers: Patrick Delaney, Padraic Gilligan

14:30-15:30       
European Data Protection Regulation (GDPR) - Are you ready for May 2018?
Room: Michaelangelo I
A major shakeup in data privacy laws is being enacted and many of the world’s businesses will be impacted. New regulations will affect the ways that we collect and store personal data for our clients. Learn what major requirements the hospitality industry will face and how to mitigate the risk to your company. We’ll explore what the participants’ rights are and how you can best meet these requirements.
Speaker: Bruce Smith

14:30-15:30       
Don’t Overlook These Four Things Planning Your Next Trip
Room: San Pietro
In the modern business environment that centers around speed and results, cutting corners and accelerating procedure has become all too common. In the incentive travel space, we often pick the next hot destination and jump into planning in the race to execution without complete preparation. These first four steps from Spear One’s book: 12.5 Steps to a Perfect Incentive Program (as used by SITE CIS instructors) have become the most overlooked of all.
Speaker: Michael Butler

16:00-17:00       
Closing Plenary Session – “Twist your Experience - Take the magic home”
Room: Salone Dei Cavalieri 3 & 4
It’s been an amazing conference filled with great speakers, contacts and ideas…but now what? How do you ensure that the magic will not disappear once the plane wheels touch down and its business as usual once again? In this actionable, inspiring presentation, Julie Cottineau will share tools and tips to TWIST your experience and take the learning home. She will focus on five major takeaways from the conference with actionable next steps to make sure your business can break through.
Speakers: Julie Cottineau




About the Author

Roland Stiteler
Rowland Stiteler

Rowland Stiteler, a veteran meeting industry journalist, is a writer and editor for The Meeting Professional.