January 2018 - New Year, New Opportunities

Melissa Legaux, CMP
National Sales Manager
Atlanta Convention & Visitors Bureau
MPI Georgia Director, Strategic Partnerships
Member since: 2012

New Year, New Opportunities

Happy New Year. It’s official – 2018 has arrived at our doorsteps and the new year is already set in action. As we strategize and begin to check-off our personal New Year’s resolutions task list; we also have a fresh opportunity to review our current business marketing strategies for the fiscal year. One way to do so is to seek new sponsorship opportunities.

Why the ACVB Sponsors

As a National Sales Manager at Atlanta Convention & Visitors Bureau and current MPI Georgia board member, I sit on both sides of the sponsorship realm. The bureau is extremely pleased with our sponsorship investment. We are excited for the opportunity to partner with the 7th largest chapter within MPI’s global network of 90 chapters. It allows us the ability to personally connect, network, and build relationships with local planners, suppliers, and industry leaders. All of which are equally vital to ensure our community’s success as a premiere meeting destination.

Our annual partnership with MPI Georgia creates a new platform to showcase the exciting new developments and trends taking place in our destination. More importantly, our partnership allows us an opportunity to inspire local meeting planners that Atlanta, GA is a premier meeting destination.The visibility our sponsorship affords us is unperilled in the local market and we will continue to partner with MPI Georgia for the foreseeable future.

Why You Should Sponsor

Simply put, “It’s your time to shine.” Sponsorship of any kind, allows you an opportunity to personally craft a message which allows your targeted audience to learn more about who you are and what you do. At MPI Georgia, sponsorship is geared toward businesses that are an appropriate brand fit for the organization. Our goal is to ensure that MPI Georgia’s audience ultimately reflects the type of recipient that will benefit from your business products and/or services.  

Top 3 Sponsorship Benefits

• Brand recognition: Exposure in front of a targeted audience where you can create your own messaging.
• Measurable ROI: You can showcase your business in front of more than 545 active meeting and event professional members who purchase more than $802 million in event services annually. 
• Affordable: An array of opportunities exists within the chapter. Custom design packages are available that best fit your current business needs and budgets.

You’re Next

I challenge you to seek new and creative ways to partner with our remarkable chapter this year. We welcome the opportunity to work with you to customize a package that best fits your needs. You can start small. For instance, consider exhibiting at an upcoming chapter event or place an ad in one of our multiple media channels.

We look forward to working with you. Please say hello at upcoming chapter programs.  

Did you know MPI Georgia is the 7th largest chapter out of 90 global chapters? Click here to view the “Stat Sheet” For more information on which sponsorship opportunities are best suited for you, please visit our webpage or reach out to us directly.