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Top Performing Chapter Award

 

 

2019 Joint MPI KBC/KSAE Educational Meeting

21 March, 2019
11:00 AM - 2:15 PM
Jeptha Creed Distillery
500 Gordon Lane
Shelbyville, KY
USA
Organizer
Greg Jewell
Phone: 5024561851 x1

Join us at Jeptha Creed Distillery for this annual joint meeting with MPI KBC and KSAE.  If history repeats itself ... this will be a sold out event.   Register now to make sure you don't miss out on this great opportunity to network and learn!

Hitting the Target with Your Brand
When people think of your organization, what do they think of? For some it's certain colors, fonts and services, but what else?  Have you considered that your organization has a personality, an aesthetic and an attitude? All of these factors combine to make your brand.

The Bullhorn Creative team will tackle branding from both a design and language point of view.  By sharing transformational projects they have worked on, you will see how strategic brand decisions can impact an organization.

So, let's sharpen your skills so you can hit the target with your brand!

Learner Objectives:
1- Understand what branding is
2- Learn how to identify the essence of your organization so a brand can be created
3- Gain tools to help build and promote the brand of your organization

Tentative Agenda:
11:00am - 11:45am     Registration & Networking Activity
11:45am - 1:30pm       Lunch and Educational Program
1:30pm   - 1:45pm       Announcements and Raffles
1:45pm   - 2:15pm       Optional Venue Tour

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APPROVED CREDITS: 1 hour

APPROVED EIC IS DOMAIN:  I - Marketing

About the Presenters …

Kate Baughman, Brand Strategist
Kate is a language and strategy lead at Bullhorn Creative. She coordinates research and insights to prepare for strategic creative. She also writes fundamental brand messaging, refines existing messaging, consults on language, and provides social media consultation. Kate received degrees in English Literature and Writing, Rhetoric, and Communication from Transylvania University.

Jenny Cobb, Designer and Sustainability Director
Jenny’s design skill extends far beyond digital and print to include interiors and events. She supports the Creative Directors in their design leadership on branding projects. She graduated from Georgetown College with degrees in visual art and sociology and she applies both to her daily work.

CMP CREDITS: KBC is a CMP Preferred Provider. The program(s) identified with the CMP Preferred Provider logo meet the requirements to receive continuing education (CE) credit for the Certified Meeting Professional (CMP) credential.  The use of the CMP Preferred Provider Course logo is not an endorsement by the Events Industry Council of the quality of the session. For more information about the CMP credential or CMP Preferred Provider Program, please visit www.EventsCouncil.org.

MPI KBC ATTENDANCE POLICY: All Essential Level members or non-members are limited to no more than two events in one fiscal year and must pay the Essential Level/Non-member rate. MPI Preferred or Premier Level members are welcome to attend all chapter events at the Member Price. 

Meeting cancellation notices received 72-hours prior to the event will receive a full refund.  Cancellation notices after the 72-hours prior to event deadline and no-shows are non-refundable.

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