Maximize ROI on any Event

Scott Davis, Speaker
Dollars are being spent on events! Lots and lots of dollars. Attendees are paying for access to valuable information to be more successful, to enrich their lives, and to increase their education. Clients are paying to create opportunity and experience for attendees. Don’t let a roll of the dice dictate ROI for the attendee or the client. The lights will go down and the doors will be locked, but what do you have left from your event? In a world where every dollar is accounted for, and analytics is a key measurement of success, how can you provide the highest return on investment for every event? How can you take the ROI of any event to the next level? One logical answer is to extend the reach and life of the event. The challenge, of course, How do you extend the reach and life of an event? In this session, learn from a veteran content capture professional – and Account Executive in the events world – how you can use event content in marketing, membership/client retention and reactivation, gaining new members/clients, provide an additional revenue stream, and much more. Learn to increase ROI in short and long term measurements through video and content capture.

Carlisle Sports Emporium
29 S. Middlesex Road
Carlisle, Pennsylvania 17105 USA