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Supplier Education Event

December 11, 2018
2:45 PM - 6:00 PM
Springhill Suites Columbus Easton Area
4048 Morse Road
Columbus, OH
MPI Ohio
Phone: 513-563-8674

Tuesday, December 11, 2018

All MPI member and non-member suppliers welcome! We invite you to join us for this exclusive event featuring supplier specific education with Shawna Suckow, CMP. 

Shawna Suckow Headshot 11.2018PRESENTER: 
Shawna Suckow, CMP


Welcome to the era of Relationship Marketing! Consumers all over the world are evolving and changing, and American planners are particularly different than they were just a few years ago. Following the recession, planners changed how they behave, how they prefer you to connect with them, and how they make their buying decisions. The days of cold calling are over, and prospect don't respond to email or traditional advertising methods anymore. They're using technology and procurement processes more and more to lock you out of their buying process. They’re turning you into a transaction/administrative paper processor. The traditional sales role is dying. What’s a salesperson supposed to do?
Join Shawna Suckow, CMP, Founder of SPIN, a 2,600-member association of meeting planners, as she shares the insider secrets from her best-selling new book, based on extensive buyer research. She was a million-dollar, global planner for over 20 years, and she's the only sales speaker with deep knowledge of the planner perspective. She’s spoken to industry salespeople on five continents to help them strategize, market better, and sell more.
This session will position you better for the immediate future, as well as prepare you for coming shifts. You’ll learn new ways to use old tools that will save you lots of time and frustration.

• Discover new tools and actionable strategies that will help you prospect better, sell easier, get more referrals, and ultimately drive more revenue in 2019 and beyond!
• Learn from Shawna’s latest buyer research: what types of marketing actually work today to get their attention, build credibility, and establish trust (it's not what you think!).
• Discover the six things that will keep you relevant well into the future (when 80% of traditional salespeople will go extinct!).

Springhill Suites Columbus Easton Area
4048 Morse Road
Columbus, OH 43230

Spend the night and attend Education Day on December 12th! 
Reduced Room Rate: $99. Reserve your room by 12/5/18 HERE
Click here to register for Education Day

2:45pm: Registration
3:00pm - 4:30pm: Education Session with Shawna Suckow, CMP
4:30pm - 6:00pm: Happy Hour (1/2 off appetizers & beverages. Planners are welcome to come to the Happy Hour)

Please RSVP by Sunday, December 9, 2018.

This program has been submitted to the Events Industry Council for CMP Preferred Provider review for 1.5 hours.

Venue Details

Spring Hill Suites Marriott

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