2018 In‑depth Education Day

DAY/DATE: 
Wednesday, December 12, 2018

SPEAKERS:
Shawna Suckow, CMP
Lauren Pasqualone 

LOCATION:
LIVE Technologies
3445 Millennium Court
Columbus, OH 43219
Directions

HAPPY HOUR - December 11, 2018
Springhill Suites Easton
4048 Morse Road
Columbus, OH 43230
Join us for Happy Hour the night before Education Day from 4:30-6:00pm.
Stay overnight for a reduced rate of $99. Book here by 12/5/18

TIME:
8:30am – 9:00am: Registration, Networking and Continental Breakfast 
9:00am – 10:30am: Introduction and Shawna Suckow, CMP
10:45am – 11:45pm: Lauren Pasqualone 
11:45am – 12:45pm: Lunch
12:45pm – 1:45pm: Shawna Suckow, CMP
1:45pm – 2:00pm: Closing Remarks

CONTINUING EDUCATION: 
This program has been approved by the Events Industry Council for 3.5 hours.

FEES:
Members (Preferred & Premier): $60
Non Members & Essential Level Members: $110
Students: $30
If you register 5 or more people at the same time, a 15% discount will be applied.

RSVP:
Sunday, December 9, 2018
To receive a refund, you must cancel by Friday, December 7, 2018. 
No shows will be billed!

FIRST PRESENTATION:
MEETINGS 3.0 – THE EVOLUTION OF SUCCESSFUL EVENTS!
Presented by Shawna Suckow, CMP
As the internet and technology have evolved over the past two decades, so have our culture and our learning styles. Today’s audiences are savvier and more diverse than ever before, and expect more from their attendance at our meetings and events. Planners are competing with attendees’ decreased tolerance for “fluff” or talking heads, shortened attention spans, and smart phones. Add to that the challenges of serving different generations and communication styles - what’s a planner to do?
In this session, Shawna Suckow, CMP, will discuss the evolution of technology, our culture, and our generations - and how all three have led to changes in what audiences demand, and what planners must do to meet their needs. She’ll discuss meetings as they have evolved from 1.0, 2.0 and 3.0, showcasing each style so the audience gets a hands-on feel. Participants will learn how to deliver the highest level of ROI and ROA (Return on Attention) depending on the meeting’s goals and objectives, and the audience’s demographics.

PARTICIPANT OUTCOMES:
• Experience several live examples of engagement concepts that participants can apply immediately to their own events.
• Learn an easy exercise to keep participants connecting post-event
• Understand R.O.A. and how to deliver it to all generations at events

SECOND PRESENTATION:
GOAL GET ’EM! An Intensively-Fun Goal Setting Intensive
Presented by Lauren Pasqualone 
Meeting planners have so many responsibilities that it’s easy to stay busy working in your dream job without ever working on your dreams! Join enter“train”er Lauren Pasqualone to uncover your top personal and professional goals using her FUNctional goal-setting process. You’ll walk away with quarterly, monthly and daily action lists so you’re ready to manage what’s on your plate today with your dreams for tomorrow.

THIRD PRESENTATION:
FORGET IT! What Meeting Professionals Need to Un-Learn in 2019
Presented by Shawna Suckow, CMP
As meeting professionals, there are several things that have become habit for us when laying out the logistics for an upcoming event. Just because something has become a habit, though, doesn’t ensure it’s the best solution for us, our stakeholders, or our audience.
In this session, we’ll address and discuss some event practices that need to be forgotten, because they no longer serve our participants. Come prepared to share, challenge norms, and leave old ideas behind!

PARTICIPANT OUTCOMES:
• Learn about new trends in meetings, and evaluate them with a critical eye
• Discover what your peers are trying, and what’s working/not working for them
• Walk away with new ideas to invigorate your events