Business Value of Meetings

Business Value. 
Learn to Quantify the value of your meetings.

Learn the process for measuring the business value of meetings. From identifying stakeholders and implementing change management systems (if necessary) and creating goals and objectives to setting measurements and reporting out results. 

Participants of this course receive: 

  • Certificate of completion in Business Value of Meetings
  • 6 clock hours in CMP-IS Strategic Domain A: Strategic Planning

Member: $499 / Standard: $699


Live Online: Business Value of Meetings

August 22, 2019

9:00 am – 4:00 pm | Central Time



About the Business Value of Meetings Course

Meeting professionals must understand the value of the events they deliver in order to ensure that they successfully achieve business goals and objectives, justify costs and other expenditures, design authenticate and deliberate experiences and improve their events over time. Understanding the role that meetings play for their overall organizations is an integral industry skill set that fuels better, more strategic meetings and events and motivates businesses to look at their meeting managers as strategic and essential players on senior leadership teams. 


What You'll Learn

  • Learn the basics behind delivering business value for business through meetings and events
  • Discover how to gain traction for measurement programs through stakeholder commitment
  • Enhance your financial literacy
  • Learn how to set goals and SMART objectives
  • Learn how to create measurements that matter
  • Learn how to analyze and report your results

Future Deliveries

Please enter your information below to register your interest for future deliveries. You will receive an email notifying you once new session dates are published for this program and you will have first access to register. Note that you will need to add to your safe senders list so that the email does not end up in spam.


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Business Value of Meetings

This ​program ​was ​developed ​in ​partnership ​between ​Meeting ​Professionals ​International ​and ​Plan ​Your ​Meetings with ​support ​from ​developmental ​sponsor ​IHG.