Certificate Program

Crisis Communications

Crisis Communications

Crisis Communication. 
Effective communications with Event Attendees.

With the prevalence of social media as the first place people go for real-time information, it's now more important than ever to be prepared to communicate in the event of a crisis. In the wake of crises like the Route 91 Harvest Festival shooting and Hurricane Maria, how we communicate to our attendees is something we can no longer overlook.


Participants of this course receive: 

  •  6 clock hours in CMP-IS Strategic Domain C: Risk Management 
  •  Certificate of achievement

 

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Course Details


About Course

When a crisis occurs at our events, it is our responsibility to be prepared to communicate with our attendees and stakeholders. We need to make sure there is a crisis communications plan, spokespeople are trained to respond in the moment, and that we are ready to communicate to our attendees across multiple platforms including social media. Being prepared ultimately comes down to developing a communications plan that includes three things: 1) auditing vulnerabilities, 2) training spokespeople, and 3) establishing means of communicating. In this course, we will answer your burning questions about how to use social media and other forms of communication when it really matters. The basic steps of effective crisis communications are not difficult, but they require advance work to minimize risk and damage. Learn how to create a communications plan for your event and make critical decisions for your organization. Never be caught unprepared again!


What You'll Learn

  • Discover the results of poorly developed, poorly executed, and non-existent crisis communications plans.
  • Learn how to conduct a vulnerability audit for your event.
  • Identify the varying types of crises and how to respond to them.
  • Understand the basic principles of creating a crisis communications plan and effective emergency management.
  • Learn best practices for internal and external communications during a crisis.
  • Experience an exercise in real time crisis communications.

This ​program ​was ​developed ​in ​partnership ​between ​Meeting ​Professionals ​International ​and ​Plan ​Your ​Meetings with ​support ​from ​developmental ​sponsor ​IHG. 

Upcoming Programs

IMEX America 2018

Register Now

Crisis Communications

Monday, October 15, 2018
10:00 AM Central – 5:00 PM Pacific 

MPI Members
$499

Non-Members
$699

Register Now

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Future Deliveries


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