Certificate Program

Crisis Communications

Crisis Communications

Crisis Communication. 
Effective communications with Event Attendees.

With the prevalence of social media as the first place people go for real-time information, it's now more important than ever to be prepared to communicate in the event of a crisis. In the wake of crises like the Route 91 Harvest Festival shooting and Hurricane Maria, how we communicate to our attendees is something we can no longer overlook.

Participants of this course receive: 

  •  6 clock hours in CMP-IS Strategic Domain C: Risk Management 
  •  Certificate of achievement


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Course Details

About Course

When a crisis occurs at our events, it is our responsibility to be prepared to communicate with our attendees and stakeholders. We need to make sure there is a crisis communications plan, spokespeople are trained to respond in the moment, and that we are ready to communicate to our attendees across multiple platforms including social media. Being prepared ultimately comes down to developing a communications plan that includes three things: 1) auditing vulnerabilities, 2) training spokespeople, and 3) establishing means of communicating. In this course, we will answer your burning questions about how to use social media and other forms of communication when it really matters. The basic steps of effective crisis communications are not difficult, but they require advance work to minimize risk and damage. Learn how to create a communications plan for your event and make critical decisions for your organization. Never be caught unprepared again!

What You'll Learn

  • Discover the results of poorly developed, poorly executed, and non-existent crisis communications plans.
  • Learn how to conduct a vulnerability audit for your event.
  • Identify the varying types of crises and how to respond to them.
  • Understand the basic principles of creating a crisis communications plan and effective emergency management.
  • Learn best practices for internal and external communications during a crisis.
  • Experience an exercise in real time crisis communications.

This ​program ​was ​developed ​in ​partnership ​between ​Meeting ​Professionals ​International ​and ​Plan ​Your ​Meetings with ​support ​from ​developmental ​sponsor ​IHG. 

Upcoming Programs

Crisis Communications Anticipate and Communicate 

Registration Coming Soon
TBD/MPI Academy
March 15, 2019


Crisis Communications Anticipate and Communicate
(WEC Pre-con)

Registration Coming Soon
Toronto, Canada
June 15, 2019


Crisis Communications Anticipate and Communicate
(IMEX Pre-con)

Registration Coming Soon
Las Vegas, Nevada
September 8, 2019


Future Deliveries

Please enter your information below to register your interest for future deliveries. You will receive an email notifying you once new session dates are published for this program and you will have first access to register. Note that you will need to add mpiacademy@mpiweb.org to your safe senders list so that the email does not end up in spam.