Certificate Program

Crisis Communications

Crisis Communication. 
Effective communications with Event Attendees.

With the prevalence of social media as the first place people go for real-time information, it's now more important than ever to be prepared to communicate in the event of a crisis. In the wake of crises like the Route 91 Harvest Festival shooting and Hurricane Maria, how we communicate to our attendees is something we can no longer overlook.

Instructor: Alex Plaxen


Participants of this course receive: 

  •  6 clock hours in CMP-IS Strategic Domain C: Risk Management 
  •  Certificate of achievement

 

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Alex-Plaxen

Alex Plaxen is President and Founder of Little Bird Told Media, a consulting firm for strategic digital communication and engagement for events. He holds a Master’s in Tourism Administration with a focus on event and meeting management, from George Washington University.

He has emerged as one of the most highly sought after speakers in the meetings industry thanks to his expertise in social media for events. Alex is actively involved in leadership roles in the meetings and events industry, most recently sitting on the MPI Potomac Chapter Board of Directors. 


Alex Plaxen, CMP

President and Founder
Little Bird Told Media

MPI Potomac Chapter

testimonials-julie
“In today’s reality it is critical for Meeting Planners to prepare for the unexpected and arm their team with a well laid out plan to respond and communicate effectively in a crisis. This course offered by MPI was a perfect first step towards building a strategic plan that can be used a variety of situations and will keep attendees safe and informed. The course opened my eyes, challenged me and exceeded my expectations.”


Julie Arbanas, CMP

Corporate Meeting Planner
Seattle, Washington

Course Details


About Course

When a crisis occurs at our events, it is our responsibility to be prepared to communicate with our attendees and stakeholders. We need to make sure there is a crisis communications plan, spokespeople are trained to respond in the moment, and that we are ready to communicate to our attendees across multiple platforms including social media. Being prepared ultimately comes down to developing a communications plan that includes three things: 1) auditing vulnerabilities, 2) training spokespeople, and 3) establishing means of communicating. In this course, we will answer your burning questions about how to use social media and other forms of communication when it really matters. The basic steps of effective crisis communications are not difficult, but they require advance work to minimize risk and damage. Learn how to create a communications plan for your event and make critical decisions for your organization. Never be caught unprepared again!


What You'll Learn

  • Discover the results of poorly developed, poorly executed, and non-existent crisis communications plans.
  • Learn how to conduct a vulnerability audit for your event.
  • Identify the varying types of crises and how to respond to them.
  • Understand the basic principles of creating a crisis communications plan and effective emergency management.
  • Learn best practices for internal and external communications during a crisis.
  • Experience an exercise in real time crisis communications.

This ​program ​was ​developed ​in ​partnership ​between ​Meeting ​Professionals ​International ​and ​Plan ​Your ​Meetings with ​support ​from ​developmental ​sponsor ​IHG. 

Crisis Communications

Available Courses

Crisis Communications Anticipate and Communicate (WEC Pre-con)
Toronto, Canada | June 15, 2019

 

REGISTER

 

**Please add the Pre-Conference Session under Item Selection during the WEC 19 registration process.



Crisis Communications Anticipate and Communicate
(IMEX Pre-con)

Registration Coming Soon
Las Vegas, Nevada
September 8, 2019


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Future Deliveries

Please enter your information below to register your interest for future deliveries. You will receive an email notifying you once new session dates are published for this program and you will have first access to register. Note that you will need to add mpiacademy@mpiweb.org to your safe senders list so that the email does not end up in spam.

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