Certificate Program

Event Marketing

Achieve Your Marketing Goals. 
Learn Best Practices for Full Spectrum Event Marketing.

This training program focuses on the purposeful and measurable practice of deploying live events to help achieve marketing and revenue goals. This program will examine strategies, best practices, and tactics across the full event marketing funnel (from leads to revenue). 

Participants of this course receive: 

  • Certificate of completion in Event Marketing
  • 4 clock hours in CMP-IS Strategic Domain I: Marketing

Member: $299  / Standard: $399


Live events are uniquely positioned to cultivate trust, business exchange, and learning through face-to-face interactions. They also illuminate customer buying signals but are often missed due to lack of data and impactful event marketing strategies. MPI has convened some of the best event marketing experts in the business to deliver unparalleled education that will prepare you to design and execute measurable outcomes associated with your event marketing efforts.

During this course, you’ll examine strategies, best practices, and tactics across the full event marketing funnel (from leads to revenue). 

As part of the learning experience, participants will explore the following topics:

  • Business Case for Modernized Event Marketing
  • Outcomes-Based Event Strategy Design
  • Multi-Channel Promotional Strategies, Tactics, and Tools
  • Delivery of Impactful Attendee Experiences and Systematic Achievement of ROO (Return on Objectives)
  • Maximizing Customer and Event Intelligence with Technology
  • Capitalize on Insights to Achieve ROI


Event Marketing Certificate

September 9, 2019

IMEX America
Sands Expo Convention Center
201 Sands Avenue
Las Vegas, Nevada 89169

1:00 pm – 5:00 pm Pacific



Event Marketing Certificate

October 9, 2019

Live Online

9:00 am - 1:00 pm Central



Event Marketing Certificate

December 18, 2019

Live Online

9:00 am – 1:00 pm Central






What You'll Learn

  • Describe the process for designing an outcomes-based event strategy
  • Define event marketing metrics and key performance indicators (KPIs)
  • Explain the business case for live events
  • Design an execution plan for event promotion pre-, during, and post event (incorporates tools and technology)
  • Build a plan to deliver an impactful attendee experience
  • Describe common tools and the role technology plays in event intelligence
  • Describe tactics associated with systematic achievement of ROI and ROO (includes measurement and revenue attribution)
  • Given a case study, recommend actions meeting planners can take to build and execute on a full-scale event marketing strategy and achieve desired outcomes

Interested in upcoming event dates?

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Development Sponsor



Business Value of Meetings

Certificate Courses Scholarships 
The MPI Foundation provides MPI members with professional development opportunities through grants and scholarships. We have scholarships available for all of our certificate courses. 



Future Deliveries

Please enter your information below to register your interest for future deliveries. You will receive an email notifying you once new session dates are published for this program and you will have first access to register. Note that you will need to add mpiacademy@mpiweb.org to your safe senders list so that the email does not end up in spam.